achtung - Your agency for creative communication solutions

Acquisition of VIP guests perfectly matched to an event, in order to increase the attractiveness and relevance of the event - among others in the media.. We fill guest list places with the optimally selected "VIPs". Depending on the number of places to be allocated, we create a top list of interesting VIPs (e.g. influencers/celebrities), which are pre-selected and checked according to defined, fit-relevant as well as, if desired, further pre-defined parameters (e.g. place of residence close to the event, budget, etc.). Subsequently, we establish a hot list for prioritized acquisition and approach - until all desired places are allocated. . Build your optimal guest list by cleverly selecting variants beforehand. Each variant serves a different focus for finding suitable VIPs to fill the event guest list: Event fit: General search and acquisition of known VIPs. VIPs are selected based on very general criteria.. Glamour-Fit: Targeted search and acquisition for publicity-known VIPs, whose image glamorously enhance the event and who are in line with the event. Charity-Fit: Targeted search and acquisition for VIPs known to the public, who credibly and authentically (re)present the charity idea and who underline or (additionally) give an event a charity-oriented symbolic power. Specialist audience: Targeted search and acquisition for VIPs who should have customer-relevant competencies and who support and strengthen the specific orientation of the event. Social Media Fit: Targeted search and acquisition for social media influencers, whose follower numbers play an essential role in order to place high-reach event postings in the social networks and thus increase attention to the event purpose. PR-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media (PR) coverage with the integration of the event in print and / or online through a personal, ideally event-related topic. TV-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media TV (PR) coverage with integration of the event through a personal, ideally event-related topic (mainly "tabloid formats"). Hollywood fit: Search and acquisition for international VIPs who have a very high public profile and whose image can significantly increase the glamour of the event. Since experience shows that the availabilities of international VIPs are very limited, an event relevance does not always have to be given..   The following services are already included in the price of this product:. ✓ VIP erudition (et al. by the in-house database & KPIs)✓ VIP pre-selection and coordination with the customer✓ VIP approach and acquisition according to customer prioritization✓ VIP booking✓ VIP coordination of personal appearance   Not included in the price of this product:. ✗ VIP Fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ VIP attendance guarantee✗ legal support✗ travel expenses incurred to complete the assignment✗ client-side special requests not covered by the product description and resulting in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.   Tip: You are not limited to one variant for the creation of an optimal guest list, but can in the shopping cart, the number of VIPs with different acquisition relevance individually compose. The setup price is calculated regardless only once in total for this product..

Are you looking for a PR agency for fashion in Germany that will place your brand professionally in the media? Our B2B online store will help you find the best service provider for your fashion communication. We make sure that you book the right PR agency for fashion that understands your specific requirements and implements them successfully. Whether it's product launches, event PR or long-term brand building - we match your needs with the perfect provider. &nbsp What does a PR agency for fashion do? A PR agency for fashion ensures that fashion companies, designers or fashion labels are visible and properly perceived by the public. They develop customized communication strategies to place your brand in relevant media and reach a broad audience. PR agencies for the fashion industry work closely with influencers, journalists and media houses to present your brand in an authentic and stylish way. Why should you book a fashion PR agency? A professional PR agency can help your fashion brand stand out from the competition and get heard in the crowded fashion industry. The experts understand the latest trends and know how to attract attention with the right PR strategy. From press releases and social media presence to major event planning, a PR agency will ensure your brand is in the spotlight and build trust with customers and partners. When should you use a PR agency for fashion? There are many situations in which it makes sense to book a PR agency for fashion. For example, if you are launching a new product on the market, organizing an event or want to increase awareness of your brand in the long term. Even if your brand needs to be rebuilt after a crisis, a PR agency can be crucial in regaining the public's trust. Typical tasks of a PR agency for fashion Development and implementation of a customized PR strategy Creation and distribution of press releases Organization of fashion shows and events Coordination with influencers and brand ambassadors Crisis communication and reputation management Monitoring and reporting of PR results What you should look out for when purchasing a PR agency for fashion When purchasing a PR agency, you should make sure that the service provider has experience in the fashion industry and offers a good network of contacts in the fashion world. Important selection criteria are demonstrable success through case studies and references, transparent pricing and the flexibility to adapt the PR strategy to your individual brand needs. You should also ensure that the agency is able to deliver both creative ideas and precise, data-based results. Get the best support for your fashion PR! Contact one of our key account managers to find the ideal PR agency for fashion or browse through our selection of suitable services.

Our service helps you find the ideal PR agency in Germany for your specific requirements. We analyze your individual challenges and match them with the right PR agencies. Whether you want to strengthen your brand, increase your reach or protect your reputation, we'll make sure you work with the best agency tailored to your needs. Our aim is to provide you with the perfect PR partner for long-term success. What does a PR agency in Germany  do for you? A PR agency in Germany helps companies to present themselves positively to the German public and increase their brand awareness in Germany. Through strategic press work, events and targeted communication measures, a German PR agency ensures that your company is visible in the relevant media. This leads to an improved perception by your customers, business partners and the general public. A PR agency in Germany is the basis for successful corporate and brand communication for all companies that actively market their products and services in Germany.  Why should you book this service? Using a PR agency in Germany offers companies numerous advantages. You can develop targeted communication strategies that put your brand in the right light. A professional PR agency ensures media attention that makes your company attractive to potential customers and partners. With targeted crisis communication and reputation management, you can also protect your brand image in critical times. Long-term collaboration with the right PR agency can set your company apart from the competition and strengthen your market position. When should companies purchase this service? You should consider a PR agency in Germany in the following situations:  You are planning to launch a new product or service. Your company is expanding in Germany or is new to Germany. Your brand needs image building or realignment after a crisis. You want to build up your media presence in a targeted manner and maintain it in the long term.  You are aiming to continuously increase your company's profile.  Typical tasks of a PR agency in Germany: Development and implementation of customized PR strategies. Maintaining and expanding media contacts at national and regional level. Writing and distributing press releases. Organization of press conferences, events and network meetings. Crisis communication and reputation management. Monitoring and evaluation of PR campaigns and activities. What should you look out for when choosing a PR agency? When choosing a PR agency in Germany, you should pay attention to the following points:  Expertise and experience in your industry.  A strong network of media contacts, with a focus on German media.  Proven success in similar projects through references and case studies.  Transparent pricing and a detailed breakdown of the services offered.  Flexibility and a willingness to adapt the PR strategy to your individual business objectives. Get the best PR support for your business! Contact us today to find the ideal PR agency in Germany for your communication needs. Take the opportunity to save time and budget by finding the best agency for your requirements through professional PR agency sourcing. Our team will be happy to help you find the right agency and achieve your business goals! 

You are looking for a PR consultantwho can take your corporate communications to the next level? With our support, you can find the ideal PR consultant for your needs. We help you to select from the best PR consultants exactly those consultants who meet your requirements 100%. Whether for long-term projects or specific campaigns, we ensure that your requirements are perfectly matched with the best PR consultants available. What does a PR consultant usually do? A PR consultant helps companies to improve their public image and communicate effectively to the public. This is not just about sending out press releases, but a comprehensive strategy ranging from brand development to crisis communication and media relations. The PR consultant will work closely with you to develop customized communication that reaches your target groups and builds trust. Why you should book a PR consultant: Professional PR advice can make all the difference when it comes to positioning your business in a competitive market. PR consultants bring valuable expertise in media relations and crisis communication and can help to raise your company's profile, build a strong brand and gain the trust of your customers through targeted public relations work. A PR consultant also relieves you of important communication tasks, allowing you to concentrate on your core business. When should companies hire a PR consultant? There are many occasions when a PR consultant is indispensable. You should consider this service when you: Launching a new product or service Expanding into new markets or regions Want to polish up your image after a crisis Need a long-term communication strategy for brand building Want to increase your company awareness in a targeted manner What are typical tasks of a PR consultant: Developing a customized PR strategy Writing and sending out press releases Establishing and maintaining media contacts Organization of press conferences and events Crisis communication and reputation management Monitoring and analyzing media coverage What should you look out for when purchasing this service and choosing a service provider? When hiring a PR consultant, you should make sure that the service provider Has experience in your industry Has a strong network of relevant media contacts Can provide successful references and use cases Offers transparent and comprehensible pricing Can respond flexibly to your individual communication requirements Would you like the best support for your corporate communications? Contact one of our key account managers now to find the ideal PR consultant for your company!

At ALPHA POOL, we help you book the right public affairs agency that is tailored to your company's exact needs. Our service ensures that your specific requirements are matched with the best service providers so that you receive a tailor-made solution. We support you in the procurement of corporate services and ensure that you find the optimal agency to achieve your political and social goals. The importance of a public affairs agency for your company A public affairs agency plays a crucial role when it comes to making your company visible in the political and public debate. Through targeted strategies and communication measures, these agencies help to effectively represent your concerns and positions. A professional public affairs agency enables you to communicate your messages clearly and build long-term relationships with decision-makers and relevant stakeholders. Why you should book this service Booking a public affairs agency can offer your company numerous benefits. You benefit from expert knowledge in political communication and lobbying, giving you a strategic advantage. These agencies help you to put important issues on the agenda and promote dialog with relevant institutions. In addition, they increase your credibility and visibility in the public eye, which leads to a positive perception of your brand in the long term. When should companies buy this service? Companies should consider a public affairs agency when they want to expand into new markets, deal with regulatory challenges or represent their interests to political decision-makers. The support of a public affairs agency is also a great advantage when launching new products that require regulatory approvals or in crisis situations where quick action is required. Typical tasks of a public affairs agency include Development and implementation of public affairs strategies Monitoring political developments and trends Building and maintaining networks with decision-makers Organization of events and roundtables Preparation of communication materials and statements What you should look out for when purchasing services and choosing a service provider: Experience in your industry and in dealing with relevant topics A strong network of political players and stakeholders Proven success through references and case studies Transparent pricing and clear service agreements Flexibility to adapt strategies to your specific objectives Get the best support for your public affairs strategy! Contact one of our key account managers to find the ideal public affairs agency for your company or browse through our selection of suitable services.

If you are looking for a professional online PR agency to improve the public perception of your company, you have come to the right place. We will help you find the ideal service provider who understands your specific requirements and develops customized PR strategies for online placements. Our service will save you time and give you access to the best experts to increase your brand awareness. What does an online PR agency do? An online PR agency specializes in positioning your brand optimally in the digital world. They take care of your reputation on the internet, ensure consistent communication on social media and increase your visibility through targeted online PR campaigns. This includes maintaining media contacts, writing press releases and organizing online events. The PR agency ensures that your company is perceived positively by the digital public and gains the trust of customers and business partners. Why you should book this service: An online PR agency helps you to stand out in the highly competitive digital world. You benefit from an increased reach and a professional image that appeals to potential customers. Especially in times when digital presence is crucial, PR experts with a focus on online and digital ensure that your brand remains visible and appears in the right online media in a targeted manner. A professional digital PR partner can make the difference between successful and ineffective public relations. When should companies purchase this service? You should enlist the services of an online PR agency when launching a new website or product, dealing with a crisis in the digital space or expanding into new markets. It is also advisable to use a PR agency if you want to build your brand image in the long term or increase the reach of your digital communication. The expertise of a PR agency is particularly valuable when it comes to positioning in social media or crisis management. Typical tasks of an online PR agency include Development and implementation of a digital PR strategy Media contacts and digital press releases Organization of online events and webinars Reputation management and crisis communication on the internet Monitoring and reporting of PR activities Management of social media channels and influencer campaigns When choosing the right online PR agency, you should consider the following points: Experience in your industry and expertise in the digital environment A broad network of media contacts, especially in the online sector Proven success through case studies and client references Transparent pricing and a clear scope of services Flexibility to adapt the PR strategy to your business goals Get started now with a professional online strategy! Contact us to find the right online PR agency for your company that meets your individual requirements.

Why should you book classic PR work in Germany through us? Would you like to send your messages efficiently and effectively? With our service for classic PR work in Germany, we offer you standardized packages to communicate your content precisely and convincingly in Germany. Your advantages at a glance: ✓ Tailor-made press releases: Each press release is individually tailored to your needs. ✓Content revision loop: fine-tuning and optimization to perfection. ✓ And much more... Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception and creation of customized press releases ✓ Revision and fine-tuning by our content revision loop ✓ Guaranteed distribution to over 100 portals, with links to over 20 portals ✓ Project management Not included in the price: ✗ Legal support ✗ Special customer requests that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries on +49 30 887 12 887 What are the differences between the size variants? Selection Small Medium Large Extra large Contents 1x press releasealternative PR action 1x correction loop Follow up with 5-10 journalists 2x press releasesalternative press activities 2x correction loops Follow-up with 10-15 journalists 3x press releasesalternative press activities 3x correction loop Follow-up with 15-20 journalists 4x press releasesalternative press activities 3x correction loop Follow-up with 20-30 journalists Mailing Media distribution list by prior arrangement Media distribution list by prior arrangement Media distribution list by prior arrangement Media distribution list by prior arrangement Consultation 2x consultations/ coordination meeting Consultation/ coordination calls Consultation/ coordination calls at any time on request Consultation/ coordination calls

Kick-off meeting for the analysis and planning of marketing measure(s) With this product, we work with you to develop steps for your marketing goals and set the basic planning building blocks to successfully achieve them. The meeting analyzes the actual state of your business case and the business environment in relation to the planned project. The result(s) of the working meeting can subsequently be used as a basis for obtaining targeted offers for marketing measures and budget planning.   The following services are already included in the price of this product: ✓ approx. 1.5 hours phone consultation✓ Zoom/Teams video call optional✓ Meeting accompaniment with a specialized consultant✓ independent, objective advice without obligation of a (further) cooperation with us✓ Fixing the elaborated results in a reporting (gen. as a presentation)   Not included in the price of this product: ✗ the presence of the expert consultant at the customer's company✗ a detailed strategy consultation (separate product)✗ a pre & follow-up of the meeting by the expert consultant✗ legal support✗ incurred travel expenses for the execution of the order✗ customer's special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price, provided they are incurred during the order.   Tip: We recommend scheduling this kick-off working meeting with all key project decision makers to implement a project. For the strategic planning of extensive marketing campaigns, we offer as a separate product, the article "Strategy Workshop".(see "This might also interest you")

✓editorial combined placements in TV & online & print incl. ✓journalistic VIP★Content production in Germany ✓VIP★Acquisition - Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. VIP acquisition, editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commissioning. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs  TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs  to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: Eruise and acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 million uU p.m.   The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up material.   Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Overtime of production team (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer's special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

✓editorial conception ✓journalistic production ✓text content creation ✓online/print/misc - We design and produce editorial text material for all occasions - Germany-wide and according to specifications of the desired target formats or purposes.  Choose via the variant selection, whether you want your content as Finished online article with a text length of about 550 words or an extensive portfolio with selected photos / graphics / background text / VIP interviews, etc. for interested PRINT editors Our setup costs already include the conception of the content - suited to the target format and intended use, among other things - as well as the complete production management. We have integrated these services so that their expenses for you only once - regardless of your chosen number of texts.   The following services are already included in the price of this product: ✓ Editorial preparation and content conception aligned to your need✓ Briefing the production team✓ Production coordination and monitoring timings between all parties✓ Providing content in digital form✓ All production insurance   Not included in the price of this product: ✗ Fees from possible interviewers✗ A (press) photographer✗ Expenses for the purchase of third-party materials (photos, graphics, etc.).)✗ Revisions to created content✗ A media placement✗ Legal support✗ Incurred travel expenses for the execution of the order✗ Customer-side special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.   Tips: This product is, among others, suitable for media content placement in print or online. For the creation of suitable photo material, we offer the addition of specialized photographers (eg press photographer, event photographer, making-of photographer).

✓editorial conception ✓journalistic ENG production ✓video content creation ✓Germany-wide - We design and produce editorial moving image material for all occasions - Germany-wide and according to the specifications of the desired target formats or purposes. Each production team consists of 3 people - one each for camera, sound and editing or production assistance.  Choose via the variant selection whether you want to create content with one production team or with two/three production teams in parallel. We recommend planning with at least two production teams for large events and/or many (VIP) interviews. Our setup costs already include the conception of the content - aligned with the target format and intended use, among other things - as well as the complete production management. We have integrated these services so that you are billed only once - regardless of your selected number of production teams or production days.   The following services are already included in the price of this product: ✓ An editorial preparation and content conception suited to your needs✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ The selected number of production teams (each including camera, sound, editorial or production assistance) per production day in Germany✓ Industry standard equipment for moving image production✓ Provision the content in digital form✓ All production insurance   Not included in the price of this product: ✗ Production management on location✗ Overtime of the production team (more than 10 production hours/day)✗ Post-production of the material (separate product - see Cross Selling)✗ Fees from possible interviewers✗ Special equipment such as certain camera optics, additional light, drones etc.✗ Expenses for filming permits✗ Expenses for props✗ Revisions to created content✗ Media placement✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer-side special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.   Tips: With appropriate post-production, this product is suitable for media content placement on TV or online, among other things. You can combine shooting days and the number of production teams in this product. The setup costs are incurred only once. An example: You need content documenting a large VIP event. You plan to have the event preparations (e.g. set-up, etc.) filmed for BTS use. For this purpose, add a production team to your shopping cart. For the event itself, you want it to be accompanied by two production teams. To do this, change the variant in this product and also add the new variant item to the shopping cart. This way, you will be charged the setup costs only once.

Specialist advice by telephone on the subject of PR & communication, including the desired customer marketing measure(s). With this service, we take a more targeted look at your PR and communication goals and advise you independently and individually on the options you have with our products and services to successfully achieve these goal(s). The following services are already included in the price of this product: ✓ 25-minute telephone consultation✓ Zoom/Teams-Call optional✓ Conversation with an expert You can expect the following from this conversation ✓Clarification of which services are relevant for you✓ What performance improvements are achievable?✓ What do you need to do to improve your results?✓ Where can you save!

Are you looking for the perfect PR agency for your industry? ALPHA POOL supports you in finding the best service provider for your specific industry challenges. We select the right provider for you who understands your requirements and positions your brand successfully in your industry. We take your specific challenges into account and ensure that you benefit from the experience and network of the best PR agencies.

Are you looking for the perfect international PR agency for your company? ALPHA POOL supports you in finding the best service provider for your global requirements. We will select the right provider for you who understands your requirements and can successfully position your brand internationally. We take your specific challenges into account and ensure that you benefit from the experience and network of the best PR agencies. What does an international PR agency do? An international PR agency ensures that your company is globally visible and professionally perceived. With targeted press releases, events and communication strategies, your brand will not only reach the right target group nationally, but also worldwide. This is particularly important for companies that are active in different markets and want to maintain or expand their global brand presence. Global PR service providers ensure a uniform and consistent image that builds trust with customers, partners and investors. Why you should book an international PR agency: An international PR agency will help your company stand out from the competition. Through customized communication strategies, your brand is made present in the relevant media and markets, and you benefit from a positive image and stronger brand perception. Whether you are expanding into new markets or dealing with a global PR crisis, a global PR agency has the expertise and local team to help you achieve your goals. When should companies use an international PR agency? Hiring an international PR agency makes particular sense if you are are expanding into new countries or regionsor are already operating globally as a company want to launch a new product line internationally need to rebuild your corporate image after a crisis want to position your brand more strongly internationally pursue long-term PR goals such as building trust or global awareness Typical tasks of an international PR agency: Developing a global PR strategy Coordination of international media contacts and preparation of press releases Organization of press conferences and global events Crisis communication on an international level Monitoring and reporting of global PR activities Establishing and maintaining an international network of media contacts When selecting an international PR agency, you should pay attention to the following points: Experience in your industry and in the markets in which you operate Global network of media contacts and expertise in international communication Proof of success through references and international case studies Transparent pricing and a clear service offering Flexibility and the ability to adapt the PR strategy to your individual corporate goals and regional characteristics Get the best support for your global communications strategy now! Contact one of our key account managers to find the ideal international PR agency for your company.

ALPHA POOL supports companies in finding the ideal service provider for creating a PR strategy. Our service consists of precisely analyzing your requirements and finding the right PR service provider who can realize your communication goals with well thought-out PR measures. We will help you define the parameters of your PR strategy and discover the best providers for your needs, whether you are experienced or new to the field. Why is it important to have a PR strategy drawn up? A targeted and professionally developed PR strategy is essential to strengthen your company's image and build trust with your target groups. Through strategic communication measures such as press relations, events and social media activities, PR professionals ensure that your brand is correctly positioned and perceived. This can be crucial to increasing your market presence and ensuring long-term success. A tailor-made PR strategy, created by an experienced service provider, gives you the decisive advantage to become visible to the public and strengthen your brand. PR professionals know how to disseminate the right messages through the right channels to reach your target groups effectively. This not only increases your brand awareness, but can also strengthen the bond with customers and partners in the long term. When should companies have a PR strategy drawn up? A PR strategy is particularly useful if you want to position your company for a new target group, launch a new product on the market or restore trust after a crisis situation. A well thought-out PR strategy is also invaluable for long-term goals such as brand development or tapping into new markets. What you should look out for when creating a PR strategy and choosing a service provider To find the best PR agency, you should consider the following criteria: Experience in your industry: choose an agency that understands your industry and can target it. Network: An agency with a good network in relevant media is crucial for the reach of your messages. References: Check past projects and successes through case studies and client reviews. Transparent pricing: Make sure you have clear agreements regarding costs and scope of services. Adaptability: Your PR strategy should be flexibly adapted to your current and long-term goals. A strategic and well-thought-out selection can not only improve the quality of PR work, but also enable considerable cost savings. Use ALPHA POOL to find the best service provider to create a PR strategy for your company! Contact one of our key account managers now or browse our store to discover the ideal PR service provider for your requirements.

At ALPHA POOL, we help you find the best media collaborations for your business. Our service is designed to match your specific needs with the best service providers and agencies. This ensures that you select a partner that effectively supports your communication goals and offers customized solutions. Through our expertise in buying corporate services, we ensure that your media collaborations add real value. The importance of media relations for companies Media relations or media partnerships play a central role in a company's communication strategy. They make it possible to place your brand in relevant media in a targeted manner and communicate your messages to the right target group. A well-thought-out media cooperation can strengthen the brand image, increase visibility and ultimately lead to an increase in customer loyalty. Therefore, it is crucial to choose the right agency to establish successful media collaborations. Why you should book this service Booking media collaborations offers numerous benefits for companies. They help to increase your reach and spread your brand message efficiently. By working with experienced partners, you can ensure that your content is professionally prepared and placed in the media in a targeted manner. This not only helps with branding, but also with generating leads and increasing sales. When should companies buy this service? It makes sense to consider media collaborations when launching new products, expanding into new markets or repositioning your brand after a crisis situation. Media partnerships are also essential for long-term strategic goals, such as increasing brand awareness or improving your image. The right partnership can make all the difference at crucial moments. Typical tasks of a service provider include Developing a customized media strategy Identification of relevant media partners and platforms Creation and distribution of press releases Organization of press events and interviews Monitoring and reporting on media activities What you should look out for when purchasing services and choosing a service provider: Proven experience in the field of media cooperation A strong network in the media landscape References and successful case studies Transparent pricing and clear performance expectations Flexibility in adapting the strategy to your corporate goals Get the best support for your media partnerships! Contact one of our key account managers to find the ideal solution for your company or browse through our range of other services.

At ALPHA POOL, we help you find the best providers for your media training. Our service consists of matching your company's specific requirements with the skills of qualified media trainers. In this way, we ensure that you select the best partner to support you in your media work and help you to be properly perceived by the public. Media training from top media trainers Media training is essential for companies that are in the public eye or want to manage their communication strategically. Targeted media training teaches your employees how to present themselves confidently in interviews, press conferences or public appearances. This training not only helps to communicate messages clearly, but also to positively influence the media and the public. The right preparation for media appearances can be crucial to the success of your communication strategies. Why you should book media training Media training offers companies numerous benefits. It strengthens the self-confidence of your managers, improves communication and minimizes misunderstandings. Through professional guidance, your management will learn how to deal with critical questions and effectively convey the company message. It also helps to promote trust in your company and present your brand in a positive light. When should companies buy media training? It makes sense to consider media training when you are planning important company announcements, launching new products or are in a crisis situation. Media training should also be planned as preparation before important events such as press conferences or product launches. In the long term, regular media training can help to ensure that your company is always optimally positioned to communicate with the media. Typical tasks of a service provider in the context of media training include Conducting workshops and individual training sessions Simulating interviews and press conferences Feedback and suggestions for improving presentation techniques Training on the correct use of communication channels Development of media strategies and messaging What to look out for when purchasing media training and choosing a service provider: Experience in delivering media training References and positive customer reviews Transparent pricing and clear service offers Flexibility in adapting the training content to your needs Long-term support and follow-up options Get the best support for your media communication! Contact one of our key account managers to find the ideal solution for your media training or browse through our selection of other services.

Editorial online placement TEXT+VIDEO incl. ✓ editorial content production - Editorial placement of your PR event as ONLINE combination: TEXT article & VIDEO contribution - incl. editorial preparation of the topic (text length approx. 550 words; video up to max. 2:30 minutes in length) and distribution to selected online publishers. Delivery time approx. 3 weeks from commissioning We design and produce stories around your PR topic - journalistic, compliant with state media law and according to the specifications of the target formats - and place them with high-reach German online media. This product is specifically designed for: Distribution: To German-speaking online publishers or online publishers with German content/programs  Online text articles with approx. 550 words length Online video article up to max. 2:30 minutes in length Content production: In Germany VIP: Without VIP Range Guarantee: Staggered; Online from min. 60 million uU p.m.   The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ Content production team (text, shooting, editing, dubbing)✓ Industry standard equipment (shooting, editing)✓ Provision of the ready-made, finished content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material Not included in the price of this product: ✗ Moving image content production abroad (shooting)✗ Overtime of the production team (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer's special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

✓Editorial combination placements in TV & Online & Print incl. ✓journalistic VIP★Content production in Germany -. Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commission. We design and produce stories around your PR topic and with the use of your VIP - journalistic, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs  TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs  to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: VIP by customer Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 millionuU p.m.   The following services are already included in the price of this product:. ✓ An editorial preparation and content conception (storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ the content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, rough cut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓ VIP coordination✓ All production insurance✓ Buyout for use of made-up material   Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Why should you book PR on demand from external PR experts? Do you need flexible and immediately available support for press days, trade fair appearances or editorial support? Then PR on Demand is just right for you! Our service offers you customized PR support to disseminate your messages in a targeted and effective manner. Your advantages at a glance: ✓Flexible support: whether press days, trade fairs or editorial tasks - we are ready for action immediately. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Everything from a single source: conception, distribution and, if necessary, production ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 The fixed price includes the following services ✓ Independent consulting at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial support from press spokesperson ✓ Project management Not included in the price: ✗ Legal support ✗ Travel expenses incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries on +49 30 887 12 887

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Expert management of press conferences to effectively present your news and updates. Targeted Organization and Execution of Press Conferences Conducting a press conference is a critical step in the communication strategy of any company or organization. Our press conference management service includes comprehensive planning, organizing, and execution to ensure that your message is conveyed clearly and professionally to the public and media representatives. We consider specific requirements and objectives to ensure maximum media response and public attention. Effective Strategies for Conveying Your Key Messages In today's fast-paced media landscape, it is essential to communicate clear and concise messages. We assist in formulating your core messages and effectively communicating them during the press conference. We rely on proven strategies to direct media and public attention to the most important content. Our services may include, but are not limited to: Concept and planning of the press conference Selection and preparation of the venue Invitation management and handling of press representatives Technical equipment and event organization Development and distribution of press materials Post-event analysis and media response evaluation Our team of experienced communication experts ensures that your press conference is professionally organized and your messages are conveyed clearly and distinctly. We work closely with you to design a customized and effective press conference that supports your goals and successfully positions your messages. Our Focus in Organizing Press Conferences: Meticulous planning and attention to detail Clear and consistent communication Professional presentation and execution Adaptation to specific requirements and target audiences Comprehensive media management and monitoring With our extensive expertise in press conference management, we support you in successfully and compellingly presenting your important announcements and news.

✓editorial conception ✓journalistic production ✓press photos / event photos / making-of photos / misc ✓Germany-wide - We design and produce editorial photo material for all occasions - Germany-wide and according to the specifications of the desired target formats or purposes.  Choose the variant according to your area of application and how the photo material should be used. Based on this, the price per photographer assignment day including buyout for the photos created is calculated.   The following services are already included in the price of this product: ✓ Editorial preparation and photo content conception aligned with your need✓ Briefing of the photographer✓ Production coordination and monitoring of timings between all parties involved✓ Photographer with special orientation depending on variant selection✓ Industry standard equipment for photo production✓ Simple photo editing✓ Providing the content in digital form✓ All production insurance✓ Photographer buyout for the photos created   Not included in the price of this product: ✗ Photographer overtime (more than 10 production hours/day)✗ Special equipment such as certain camera lenses, additional lights, etc.✗ Expenses for photo permissions✗ Revisions to created content✗ Media placement✗ Legal support✗ Incurred travel expenses for the execution of the order✗ Customer's special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.

Editorial Online Placement TEXT incl. ✓ Editorial VIP★content production - Editorial placement of your PR event as ONLINE TEXT - incl. editorial preparation of the topic (text length approx. 550 words) and distribution to German online publishers. Delivery time approx. 2 weeks from commissioning We design and produce stories that pick up the PR theme and editorially implement its content. With the use of your provided VIP, we create customized content depending on the distribution platform that can be used and placed as a finished editorial piece.  This product is specifically designed for: Distribution: To German-speaking online publishers or online publishers with German content/programs  Online text articles with approx. 550 words length VIP: VIP by customer Range guarantee: Staggered; Online from min. 40 million uU p.m.   The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s)✓ VIP coordination✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach   Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fees✗ VIP special requests✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the assignment✗ Client-side special requests not covered by the product description and resulting in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.