What types of influencer posts are there?

Instagram

Name	Length	Content/description
story	max. 60 sec.	Stories make it possible to publish several photos, videos and links Posts are displayed in a separate story feed, additionally recognizable by a purple ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel	max 15 min.	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days Reels are displayed in the Reels tab, Instagram feed and on the homepage people who do not follow a profile can still discover reels from the profile the feature allows you to post multiple photos and videos Places cannot be tagged Description, people, companies and hashtags can be set Music can be added
picture	-	Image in the feed does not disappear, but can be deleted All influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Image description and hashtags can be set
Live	max. 4 hours	Livestream Users can comment live Up to four users can be added to the livestream

TikTok

Name	length	Content/description
Story	max. 15 sec.	Stories make it possible to publish several photos and videos Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours
video	max. 10 min.	Effects and music can be added Videos can be categorized

Youtube

Name	length	Content/description
Story	max. 15 sec.	Stories are video drafts(limited to smartphones only) Disappear after 24 hours (user-defined period can remain visible for longer than 24 hours) Stories allow you to publish multiple photos and videos the posts are displayed in a separate story feed, additionally recognizable by a red ring around the profile picture of the channel appear in a "swipeable" slideshow format
Shorts	15 - 60 sec.	short video formats that can be viewed on tablets, desktop computers, smart TVs, etc. in addition to smartphones (similar to Instagram Reels)
video	max. 12 hours	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 180 days Videos must be categorized
live	-	live stream Users can comment live Livestream can be added to the YouTube channel after completion and watched again

Facebook

Name	length	Content/description
Story	max. 15 sec.	Stories make it possible to publish several photos and videos Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel	15 - 60 sec.	Video format Reels are displayed and shared on a new special feed on the Explore page Posts are also displayed in the normal feed the function allows you to publish multiple photos and videos Places cannot be tagged Description, people, companies and hashtags can be set Music can be added
post	-	Text without image and photo all influencers booked through us undertake to keep the post active for at least 90 days does not disappear, but can be deleted
picture	-	Image in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Image description and hashtags can be set
video	max. 4 hours	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Video description and hashtags can be set
Live	max. 8 hours	Livestream Users can comment live Livestream can be saved and shared in the feed

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Service number: FAQ-10474

Instagram

Name	Length	Content/description
story	max. 60 sec.	Stories make it possible to publish several photos, videos and links Posts are displayed in a separate story feed, additionally recognizable by a purple ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel	max 15 min.	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days Reels are displayed in the Reels tab, Instagram feed and on the homepage people who do not follow a profile can still discover reels from the profile the feature allows you to post multiple photos and videos Places cannot be tagged Description, people, companies and hashtags can be set Music can be added
picture	-	Image in the feed does not disappear, but can be deleted All influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Image description and hashtags can be set
Live	max. 4 hours	Livestream Users can comment live Up to four users can be added to the livestream

TikTok

Name	length	Content/description
Story	max. 15 sec.	Stories make it possible to publish several photos and videos Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours
video	max. 10 min.	Effects and music can be added Videos can be categorized

Youtube

Name	length	Content/description
Story	max. 15 sec.	Stories are video drafts(limited to smartphones only) Disappear after 24 hours (user-defined period can remain visible for longer than 24 hours) Stories allow you to publish multiple photos and videos the posts are displayed in a separate story feed, additionally recognizable by a red ring around the profile picture of the channel appear in a "swipeable" slideshow format
Shorts	15 - 60 sec.	short video formats that can be viewed on tablets, desktop computers, smart TVs, etc. in addition to smartphones (similar to Instagram Reels)
video	max. 12 hours	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 180 days Videos must be categorized
live	-	live stream Users can comment live Livestream can be added to the YouTube channel after completion and watched again

Facebook

Name	length	Content/description
Story	max. 15 sec.	Stories make it possible to publish several photos and videos Posts are displayed in a separate story feed, additionally recognizable by a blue ring around the influencer's profile picture appear in a "swipeable" slideshow format disappear automatically after 24 hours, but can be saved in the profile under "Highlights"
Reel	15 - 60 sec.	Video format Reels are displayed and shared on a new special feed on the Explore page Posts are also displayed in the normal feed the function allows you to publish multiple photos and videos Places cannot be tagged Description, people, companies and hashtags can be set Music can be added
post	-	Text without image and photo all influencers booked through us undertake to keep the post active for at least 90 days does not disappear, but can be deleted
picture	-	Image in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Image description and hashtags can be set
video	max. 4 hours	Video in the feed does not disappear, but can be deleted all influencers booked through us undertake to keep the post active for at least 90 days People, companies and places can be tagged Video description and hashtags can be set
Live	max. 8 hours	Livestream Users can comment live Livestream can be saved and shared in the feed

Properties "What types of influencer posts are there?"

Product category:	FAQ, Influencer marketing, Celebrity Marketing

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What types of influencer posts are there?

Instagram

TikTok

Youtube

Facebook

Instagram

TikTok

Youtube

Facebook

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