VIP Campaign "Eau Thermale Avène
Reference Avène with Franziska Knuppe ✓ conception & implementation campaign shooting ✓ VIP acquisition ✓ VIP guest list ✓ launch event conception & production ✓ Content production ✓ Editorial placement -
In 2019, Franziska Knuppe shone as the new face for a campaign by "Eau Thermale Avène." The launch of the campaign was celebrated with an event all about beauty. In the Avène Beautytalk Franziska Knuppe and her friend Cathy Hummels revealed their secret beauty tips and staged the skin care brand perfectly.
ALPHA POOL orchestrated the complete campaign management - from the acquisition of Franziska Knuppe as the campaign face to the implementation of the POS shoot to the launch event with high-reach placement in the media.
VIP-ACQUISITION
✓ KPI elicitation, acquisition & booking of Franziska Knuppe
✓ Celebrity Influencer Booking for the event
EVENT PRODUCTION
✓ Conception & Realization of the launch event in form of a beauty brunch in Hamburg
✓ Optimal staging of the product while setting for the production of further social media content
CONTENT PRODUCTION
✓ Conception and implementation of the campaign shooting in Paris
✓ Support and production of editorial moving image and photo content during the campaign shoot and during the launch event
✓ Conceptualizing and conducting exclusive, media-relevant interviews with the protagonist and VIP guest
✓ production of exclusive content for Socia Media measures
✓ Converting and editing content
COMMUNICATION & PLACEMENT
✓ Editorial placement nationwide in TV, print and online
✓ About 170 publications
✓ reported total reach: over 520 million contacts
✓ Support social media campaign
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