Toyota - Leading car manufacturer with global reach

ALPHA POOL took over the complete implementation of the brand collaboration. From the conception to the selection of suitable brand partners to the acquisition of the brand partners and finally the monitoring of the cooperation. In total, more than 60 potential brand partners were evaluated and checked for the cooperation. Talks were held with more than 20 of them.

Oliver Pocher & Friends visit the 24-hour race at the Nürburgring ✓ Automotive ✓ Celebrity Events ✓Event Marketing ✓ Sponsorship Toyota is participating in the 24-hour race at the Nürburgring in May 2015 and has invited 140 guests, including 90 VIP guests including press and agency representatives and 50 fan club members, to an exciting race weekend at the Toyota Race Camp.

Rita Ora drives a Toyota Aygo and gives Berlin a real whirl ✓ VIP event ✓ Music marketing ✓Celebrity marketing ALPHA POOL conceived and organized the launch of the new Toyota Aygo in summer 2014 with British singer Rita Ora at Berlin's IN Club "The Pearl" - including a test drive through the city, a visit to the editorial office and a launch event with numerous other celebrities. On behalf of the Japanese car manufacturer, we invited a select audience alongside numerous media representatives to the exclusive premiere of the new AYGO model. Among the invited guests were many illustrious celebrities such as Alessandra Meyer-Wölden and Nora Tschirner, who celebrated the new model in style at the Berlin party location "The Pearl" on July 2. British singer Rita Ora was also on hand with an incomparable live acoustic set, providing a musical highlight. In keeping with the motto "AYGO Celebration", style icon and designer Alessandra Meyer-Wölden unveiled her latest life plans at the big presentation party - while actress Nora Tschirner made her first public appearance since the birth of her child. There was also news from tennis star son Noah Becker: newly in a relationship with Zoë Kravitz, he also witnessed the brilliant premiere of Toyota and provided hot beats as a DJ. On this evening of superlatives, there was another highlight in addition to the AYGO and the numerous technical refinements: "AYGO excited" was the name of the musical framework set to the poppy sounds of British singer Rita Ora - and the audience was treated to an incomparable live acoustic set. Even before her performance, the music star convinced herself of the advantages of the new "AYGO crazy" model on a crazy joyride through the west of Berlin and gave a fast-paced interview to selected media. The all-round carefree event package included not only the conception and implementation of the launch, but also the acquisition and booking of superstar Rita Ora, as well as content production and communication with the ALPHA POOL reach guarantees, which ensured a high level of awareness and made the Toyota Aygo the talk of the town.

Toyota Aygo campaign with Robin Schulz ✓ Music marketing ✓ Celebrity marketing ✓ Automotive Star DJ Robin Schulz doesn't just cut a fine figure behind the turntables. To kick off his cooperation with Toyota AYGO, he was in front of the camera for the campaign shoot. Making of production: No one can get past star DJ Robin Schulz: His songs are played over and over again on the radio. Now he himself has become a model for an advertising campaign. At a campaign shooting he stood for the press for the start of his cooperation with the new Toyota AYGO. Thereby he gave ALPHA POOL one of his rare interviews, ALPHA POOL also took over the complete making of production. All this with acceptance guarantee. ALPHA POOL accompanied the shooting and produced the entire behind-the-scenes material including one of the rare interviews with Robin Schulz. Afterwards the material was placed widely.