Supreme: The global streetwear icon and its impressive growth
Since its founding in 1994, Supreme has grown from a small skateboard store in New York's SoHo neighborhood into a world-renowned streetwear brand. James Jebbia, Supreme's founder, started the company with the goal of reflecting the culture of skateboarders and artists in his neighborhood. The brand quickly became known not only in the skate scene, but also in the music and fashion industries. With distinctive designs, limited editions and famous collaborations, Supreme has grown rapidly over the past decades and has become a cultural phenomenon. In addition to the U.S., Supreme now has a presence in countries such as Japan, the U.K. and France. Its global reach and impressive growth underscore Supreme's commercial importance in the fashion industry.
Supreme's product areas and offerings:
- Skateboards and skate accessories
- Menswear (t-shirts, hoodies, jackets)
- Women's clothing (selected pieces)
- Accessories (e.g. caps, bags, purses)
- Shoes in collaboration with other brands
- Exclusive collaborations with high-end fashion labels
- Art objects and decorative items
- Special editions of music and film works
- Eyeglasses and sunglasses
- Limited edition jewelry and watches.
| Target market: | Worldwide |
|---|---|
| Industry: | Fashion & Apparel |
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