Stiletto Test

Reference Cosmos Direct with Lilly Becker, Jorge Gonzalez ✓ VIP Acquisition ✓ Event production ✓ Content production ✓ Editorial placement -

High heels at the wheel or better not? A Forsa study commissioned by the insurer CosmosDirekt found that 90% of women sometimes wear unsuitable footwear at the wheel. To demonstrate how dangerous this can be and create broad awareness of the issue, ALPHA POOL initiated a test drive with two celebrities who are at home on high heels.

ALPHA POOL conceived the campaign and acquired the most suitable protagonists for it: Lilly Becker and Jorge González. The generated editorial content was then used for high-reach placement across all channels.

VIP-ACQUISITION

✓ KPI Eruise, Acquisition & Booking of Jorge Gonzalez and Lilly Becker
✓ Acquisition & Booking of the German rally driver Isolde Holderied as expert

EVENT PRODUCTION

✓ Conception and implementation of the PR appointment as a test drive under professional supervision on a site near Berlin

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ conceptualizing and conducting an exclusive, media-relevant interview with the protagonists
✓ converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 77 publications
✓ in TV, print and online
✓ reported total reach: 146 million contacts

Reference Cosmos Direct with Lilly Becker, Jorge Gonzalez ✓ VIP Acquisition ✓ Event production ✓ Content production ✓ Editorial placement -

High heels at the wheel or better not? A Forsa study commissioned by the insurer CosmosDirekt found that 90% of women sometimes wear unsuitable footwear at the wheel. To demonstrate how dangerous this can be and create broad awareness of the issue, ALPHA POOL initiated a test drive with two celebrities who are at home on high heels.

ALPHA POOL conceived the campaign and acquired the most suitable protagonists for it: Lilly Becker and Jorge González. The generated editorial content was then used for high-reach placement across all channels.

VIP-ACQUISITION

✓ KPI Eruise, Acquisition & Booking of Jorge Gonzalez and Lilly Becker
✓ Acquisition & Booking of the German rally driver Isolde Holderied as expert

EVENT PRODUCTION

✓ Conception and implementation of the PR appointment as a test drive under professional supervision on a site near Berlin

CONTENT PRODUCTION

✓ Accompaniment and production of editorial moving image and photo content
✓ conceptualizing and conducting an exclusive, media-relevant interview with the protagonists
✓ converting and editing the content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 77 publications
✓ in TV, print and online
✓ reported total reach: 146 million contacts

Properties "Stiletto Test"

Media variant:	TV + online articles & video + print
Product category:	Reference
Reference for:	Celebrity / VIP Booking, Celebrity / VIP acquisition, Content production, Editorial moving image content production, Event concept, Event production, Interview Production, Media placement, Photo content production
Target market:	Germany
Industry:	Healthcare & Pharma

Data according to manufacturer. Errors and changes reserved.

Sie haben ähnliche Herausforderungen? Hier sind unsere Produktempfehlungen:

Cross-media placement incl. VIP content production & acquisition

✓editorial combined placements in TV & online & print incl. ✓journalistic VIP★Content production in Germany ✓VIP★Acquisition - Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. VIP acquisition, editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commissioning. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking PRINT publishers or PRINT publishers with German content/programs to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes length. Online text article with approx. 550 words length. Content production: In Germany VIP: Eruise and acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers PRINT mind 0.5 million readers. Staggered; Online from mind. 60 million uU p.m. The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up material. Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Overtime of production team (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer's special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 61 Mio. Minimum Total Range (€872.95* / 1 Mio. Minimum Total Range)

€53,250.00*

TV & online placement incl. VIP content production & acquisition

✓editorial TV & online video placement incl. ✓journalistic VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic and distribution to German TV editorial officesas well as editorial placement as ONLINE VIDEO (video up to max. 2:30 min. length) and distribution to selected online publishers / delivery time approx. 4 weeks from order. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes in length. Content production: Depending on package selection. VIP: Eruise & Acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers Onlinemind. 20 millionuU.M. The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up moving image material Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 20.5 Mio. Minimum Total Range (€1,482.93* / 1 Mio. Minimum Total Range)

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TV Placement incl. VIP Content Production & Acquisition

Editorial TV placement in Germany incl. ✓ editorial VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commission We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: Depending on package selection. Identification and acquisition by ALPHA POOL Reach guarantee: TV min. 0.5 million viewers Following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s) based on your individual needs ✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, roughcut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

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Branded content production action

Action for the production of branded content (production Germany) - Staging an action as a setting for the production of branded content: We design and produce an action for you in a branded setting, perfectly staging your topic or product. "Ideal for all brands that don't yet have a communication occasion, but still want to generate branded content." The following main services are included in the price: a location tailored to your event a high-quality setting incl. professional brand staging and branding complete project management including personnel standard technology and equipment catering and beverage service The following items are not included in the price in advance: Travel expenses of the event and production team Licensing for e.g. image material, music, archive material optional services special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses not included services according to quick overview Disclaimer: Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during the production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control. Quick overview (Mobile phone: for complete overview, please turn cell phone to landscape view if necessary) Advice included ✔️ Concept Event ✔️ Production Event ✔️ PR content creation / Total reach guarantee / Placement online / TV placement / Placement Print / Reporting / " More features Acquisition VIP / Number of guests / Notes

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Service number: AP-02015-RefCosmosBeckerL