Sponsorship in motorsport: your key to successful brand presence
Why you should book motorsport sponsorship
Investing in motorsport sponsorship can provide your company with decisive advantages. Through targeted brand placement and the emotional connection of fans to the sport, you can increase awareness of your brand and make a positive impression on potential customers. Sponsorship also creates the opportunity to promote networking with other companies and decision makers within the industry.When should you sponsor motorsports?
You should consider motorsport sponsorship if you want to position your brand in a dynamic environment. Especially for product launches, brand extensions or to strengthen your brand identity, motorsport sponsorship can play a fundamental role. It is also advisable to consider sponsorship if you want to rejuvenate your target group or tap into new markets.Typical tasks of a service provider in motorsport sponsorship
- Development of a customized sponsorship strategy
- Identification and selection of suitable sponsorship partners
- Negotiation and conclusion of sponsorship contracts
- Event organization and implementation of sponsoring activities
- Monitoring of sponsorship effects and reporting
What you should look out for in motorsport
- Experience of the service provider in motorsport sponsorship
- A strong network of relevant partners in motorsport
- Proven success through references and case studies
- Transparent pricing and clearly defined services
- Flexibility and adaptability to your business objectives
Top motorsport events
- Formula 1 World Championship (annual)
- Le Mans 24-hour race (annual)
- NASCAR Cup Series (annual)
- WEC (FIA World Endurance Championship) (annually)
- DTM (German Touring Car Masters) (annually)
- IndyCar Series (annual)
- World Rally Championship (WRC) (annually)
- FIA Formula E Championship (annual)
- Red Bull Air Race (annual)
- ISOC Snowcross Championship (annual)
Target market: | Worldwide |
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Industry: | Fashion & Apparel |
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