Social media influencers vs. celebrity influencers - who performs better?
Every successful influencer has a number of followers - i.e. fans or followers - who follow them on one or more platforms as their "basic capital".
Social media influencers have a very high recognition value, mainly on the popular and currently popular platforms on the internet. Celebrity influencers are generally known to a large audience due to their successes and achievements outside of internet activities, e.g. in film and television, art and culture, sport, politics, etc.
However, the boundaries are becoming increasingly blurred, i.e. well-known social media influencers are increasingly pushing into the traditional media, while celebrity influencers are building up a high reach on social media platforms in parallel. We therefore for this reason as far as possible influencers according to social media or celebrity and instead focus on the actual building blocks for successful influencer marketing.
By the way: In China, influencers are referred to as "Key Opinion Leaders" - KOL for short or "Wanghong" (Chinese for internet celebrities).
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