Social Media Competitive Analysis: Identifying Opportunities Through Competitor Observation

On behalf of our customers, we take over the placement of their advertising with ARD. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats at ARD that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on ARD. Request for quotation: We obtain quotations from ARD for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the coverage of the formats. Negotiation: We negotiate the best conditions with ARD for the broadcast of their TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV commercials. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We take over the placement of their advertising on Kabel eins on behalf of our customers. In doing so, we advise them on the selection of suitable formats and the appropriate times for broadcasting their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the appropriate formats on Kabel eins that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on Kabel eins. Obtaining quotes: We obtain quotes from Kabel eins for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate the best conditions with Kabel eins for the broadcast of your TV commercials in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We take over the placement of their advertising on n-tv on behalf of our customers. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats on n-tv that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on n-tv. Obtaining quotes: We obtain quotes from n-tv for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the coverage of the formats. Negotiation: We negotiate the best conditions with n-tv for the broadcast of their TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV commercials. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We take over the placement of their advertising on ProSieben on behalf of our clients. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats on ProSieben that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on ProSieben. Obtaining offers: We obtain offers from ProSieben for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate the best conditions with ProSieben for the broadcast of their TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We take over the placement of their advertising on RTL 2 on behalf of our clients, advising them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats on RTL 2 that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on RTL 2. Request for proposal: We request proposals from RTL 2 for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate the best conditions with RTL 2 for the broadcast of their TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We take over the placement of their advertising on RTL on behalf of our customers. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the appropriate formats on RTL that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on RTL. Request for quotation: We obtain quotations from RTL for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate the best conditions with RTL for the broadcast of your TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

We handle the placement of their advertising on Sat.1 on behalf of our clients, advising them on the selection of suitable formats and the appropriate times for broadcasting their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats on SAT.1 that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on SAT.1. Obtaining offers: We obtain offers for you from SAT.1 for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate with SAT.1 the best conditions for broadcasting their TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV advertising. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

On behalf of our clients, we take over the placement of their advertising on VOX. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the suitable formats at VOX that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots on VOX. Obtaining quotes: We obtain quotes from VOX for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the reach of the formats. Negotiation: We negotiate the best conditions with VOX for the broadcast of your TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV commercials. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.

On behalf of our clients, we take over the placement of their advertising on ZDF. In doing so, we advise them on the selection of suitable formats and the appropriate times for the broadcast of their spots. Our service usually includes the following steps: Target group analysis: Analysis of the target groups and identification of the appropriate formats at ZDF that best fit this target group. Budget planning: Based on the target group analysis, we plan your advertising budget and recommend a suitable strategy for placing your TV spots with ZDF. Request for quotation: We request quotations from ZDF for the various formats and placement options. The offers usually contain information about the costs for broadcasting, the available times and the coverage of the formats. Negotiation: We negotiate the best conditions with ZDF for the broadcast of your TV spots in terms of price, airtime and reach. Booking: After selecting the best formats and placements and negotiating the conditions, we book the desired broadcast times for your TV commercials. Monitoring and optimization: We monitor the broadcast of your TV advertising and, if necessary, optimize the booking to ensure that the advertising is optimally targeted to the target groups and that the advertising budget is used in the best possible way. Of course, TV advertising today should only be one component in the overall context. Therefore, you should always seek advice on how best to reach your target groups across all channels.