Shoe Step Award

Reference Deichmann with Alessandra Meyer-Wölden ✓ VIP acquisition ✓ Content production ✓ Editorial placement -

Europe's largest shoe retailer DEICHMANN once again invited to the Shoe Step Awards ceremony in Curio Haus in Hamburg. During the exclusive gala event, DEICHMANN honored fashion editors and bloggers in seven categories who have made shoes the focus of their contributions in the past year and staged it in a particularly inspiring way. In addition to numerous editors, journalists and press representatives, many celebrity shoe fans also lent the event glitz & glamour.

ALPHA POOL provided support in the acquisition of the star guests and ensured a targeted and far-reaching media impact with the production and distribution of editorial content.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking

CONTENT PRODUCTION

✓ Support and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 104 publications
✓ On TV, online and social media
✓ Reported Total reach: over 390 million contacts

Reference Deichmann with Alessandra Meyer-Wölden ✓ VIP acquisition ✓ Content production ✓ Editorial placement -

Europe's largest shoe retailer DEICHMANN once again invited to the Shoe Step Awards ceremony in Curio Haus in Hamburg. During the exclusive gala event, DEICHMANN honored fashion editors and bloggers in seven categories who have made shoes the focus of their contributions in the past year and staged it in a particularly inspiring way. In addition to numerous editors, journalists and press representatives, many celebrity shoe fans also lent the event glitz & glamour.

ALPHA POOL provided support in the acquisition of the star guests and ensured a targeted and far-reaching media impact with the production and distribution of editorial content.

VIP BOOKING

✓ KPI Identification, Acquisition & Booking

CONTENT PRODUCTION

✓ Support and production of editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Converting and editing content

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
✓ 104 publications
✓ On TV, online and social media
✓ Reported Total reach: over 390 million contacts

Properties "Shoe Step Award"

Media variant:	Social Media, TV, Online article & video
Product category:	Reference
Reference for:	Content production, Editorial moving image content production, Guest list acquisition, Interview Production, Media placement, Photo content production
Target market:	Germany
Industry:	Fashion & Apparel

Data according to manufacturer. Errors and changes reserved.

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TV & online placement incl. VIP content production & acquisition

✓editorial TV & online video placement incl. ✓journalistic VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic and distribution to German TV editorial officesas well as editorial placement as ONLINE VIDEO (video up to max. 2:30 min. length) and distribution to selected online publishers / delivery time approx. 4 weeks from order. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes length. to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes in length. Content production: Depending on package selection. VIP: Eruise & Acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers Onlinemind. 20 millionuU.M. The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up moving image material Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 20.5 Mio. Minimum Total Range (€1,482.93* / 1 Mio. Minimum Total Range)

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TV Placement incl. VIP Content Production & Acquisition

Editorial TV placement in Germany incl. ✓ editorial VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commission We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: Depending on package selection. Identification and acquisition by ALPHA POOL Reach guarantee: TV min. 0.5 million viewers Following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s) based on your individual needs ✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, roughcut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

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Service number: AP-02017-RefDeichmannMeyer-Wölden