PR seeding with guaranteed reach in Germany

Editorial placement of your topic as an online article

if applicable, extra charge for content production

€11,900.00*

*Prices excl. VAT

Available, delivery time: by arrangement

Media variant

Service number: AP-10610.6

Arrange an appointment directly | Request an offer by e-mail | For inquiries call +49 30 887 12 887

Selection of references

Shooting TV spot & cinema premiere for Sylvie Meis overknees collection

Reference Deichmann with Sylvie Meis ✓ Spot production ✓ Premiere-Event production ✓ Content Production ✓ Editorial Placement - For their new overknees collection, shoe giant DEICHMANN got model and presenter Sylvie Meis on board. The launch of the luxurious footwear was to be promoted with a large impact across all channels. ALPHA POOL conceived and produced a TV commercial which aesthetically staged the collection, and generated exclusive behind-the-scenes material at the campaign shoot. The launch of the collection and the start of the TV spot were celebrated with a premiere event in a Hamburg cinema, which generated a huge media response. EVENT PRODUCTION ✓ Conception & realization of a launch event in form of a cinema premiere with Sylvie Meis✓ In the form of a cinema screening with selected press representatives in Hamburg CONTENTPRODUCTION ✓ Conception & Production of a TV commercial incl. Social media cutdowns✓ Accompaniment of the campaign shooting and production of exclusive behind-the-scenes material✓ Accompaniment of the theatrical premiere and production of editorial moving image and photo content✓ Conception and realization of exclusive, media-relevant interviews with the protagonist✓ Preparation and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide✓ 198 publications✓ in TV, print, online and social media✓ reported total reach: over 358 million contacts

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Kitchen Party for Sustainability

Reference E.ON with Barbara Schöneberger, Tim Bendzko, Nelson Müller ✓ Content production ✓ Editorial placement - Prominent guests, culinary specialties and an exclusive concert - energy provider E.ON had the musical kitchen party in Hamburg. "Eat to the Beat" was the theme for the party where TV chef Nelson Müller, musician Tim Bendzko and presenter Barbara Schöneberger met in Hamburg's scene location "The Box" to cook and collect donations for the Hamburg Climate Protection Foundation. In doing so ALPHA POOL produced exclusive behind the scenes footage on location and placed the event widely across all media. CONTENT PRODUCTION ✓ Assistance and production of editorial content, moving image, photo and text for media exploitation ✓ Conception and realization of exclusive, media-relevant interviews with the prominent protagonists✓ Conception and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide✓ 67 Publications✓ in TV, print and online✓ reported total reach: 200 million contacts

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Making of Fila campaign shoot

Reference Deichmann with Leni Klum ✓ Content production ✓ Editorial placement<- In spring, Deichmann launched a FILA sneaker collection, exclusively put together by model Leni Klum. The launch of the campaign was pushed by broad PR measures. For this, ALPHA POOL accompanied the campaign shoot in Los Angeles with a making-of team and placed the topic in the media in an attention-grabbing way. CONTENT PRODUCTION ✓ Accompanying the campaign shoot✓ Production of behind-the-scenes material✓ Conception and realization of an exclusive, media-relevant interview with Leni Klum✓ Construction and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ Editorial Placement Germany-wide✓ 48 publications✓ in TV and online✓ reported total reach: over 347 million contacts

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International campaign with Halle Berry for shoe manufacturer and retailer Deichmann

Reference Deichmann with Halle Berry ✓ContentProduction ✓EditorialPlacement - ALPHA POOL accompanied the cooperation of the shoe giant Deichmann with Oscar winner Halle Berry. The highlight of the marketing measures was the visit to the Berlin flagship store, where the Hollywood beauty personally stood at the cash register and advertised her collection. ALPHA POOL implemented this campaign and produced behind-the-scenes material both as photos and moving images. Together with the detailed and sympathetic interview with Halle Berry, this was then used for the wide-reaching PR work. CONTENT PRODUCTION ✓S upport and production of editorial moving image and photo content.✓Conception and realization of an exclusive, media-relevant interview with the protagonist✓Production and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ 408Publications✓ Editorial placement nationwide✓ in TV, print and online✓ ReportedTotal reach: over 470 million contacts

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PR campaign for Billy Boy and the brand Du&Ich with Hardy Krüger Jr.

Reference Billy Boy with Hardy Krüger Jr. ✓VIP Acquisition ✓EventProduction ✓ContentProduction ✓EditorialPlacement -. Just in time for Valentine's Day 2022, condom manufacturer Billy Boy launched a new product line aimed specifically at couples. The launch was celebrated at Berlin's Café Fräulein O. with well-known influencer couples, who were personally hosted there by the actor. ALPHA POOL designed the launch event as a Valentine's Day dinner, produced editorial footage and placed it on TV and online with a wide reach. VIP-AKQUISE ✓KPI-Eruierung, acquisition & booking of Hardy Krüger Jr. EVENT-PRODUCTION ✓ Conception and realization of the PR event as a Valentine's Day dinner with influencers CONTENT-PRODUCTION ✓ Accompaniment and production of editorial moving image and photo content✓Conception and implementation of an exclusive, media-relevant interview with the protagonist✓Production and editorial preparation of the content COMMUNICATION & PLACEMENT ✓ 51 Publications✓ in TVand online✓ ReportedTotal reach: 293 million contacts

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Behind The Scenes Fisherman's Friend Spot

Reference Fisherman's Friend with Marteria ✓ Content production ✓ Editorial placement "If I ever were to advertise a product, it would be Fisherman's Friend," rapper Marteria once said in an interview. The well-known lozenge brand did not have to be told twice and booked the passionate angler for a campaign including online spot. ALPHA POOL exclusively accompanied the shoot on Tenerife with a making-of team and widely distributed the footage in the German online media. CONTENT PRODUCTION ✓ Accompanying the spot shoot✓ Production of behind the scenes material✓ Conceptualization and execution of an exclusive, media-relevant interview with the protagonist✓ Conceiving and editing the content COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide✓ 25 publications✓ as online article and online video✓ reported total reach: 197 million contacts

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Joop flagship store opening with VIP guest list and star DJane

TV, Online & Print Placements incl. Content Production | ✓ 162 Publications ✓ 224+ Million Total Reach VIP Event for the JOOP! Flagship Store Opening – the first of the JOOP! brand in Germany at the Kö-Bogen in Düsseldorf with various celebrities and a performance by the DJ duo Dapayk&Padberg featuring supermodel Eva Padberg. Innovation, luxury, and plenty of celebrities. Joop! invited guests to the opening of the new flagship store and transformed the Kö-Bogen into a stage for fashion, design, and stars. Along with numerous other guests, prominent figures such as Eva Padberg, Jasmin Schwiers, Eva Hassmann, Larissa Marolt, and Thomas Heinze celebrated an evening of superlatives. The musical highlight was provided by Dapayk&Padberg, where none other than supermodel Eva Padberg showcased her voice and performed commercially with her husband Niklas Worgt for the first time. About 250 invited guests – including Mayor Gudrun Hock and numerous media representatives – followed the invitation of the Holy Fashion Group, to which JOOP! belongs, to experience an evening dedicated to fashion and design amidst flashlights, champagne, and flying finger food. Also expected were Melanie Bergner, Nele Kiper, Eva Imhof, Angela Knobloch, Nina Moghaddam, along with actors such as Raùl Richter and Anna Katharina Samsel. Particularly pleasant: The high-profile guests enjoyed an exclusive arrival and departure courtesy of the Mercedes-Benz shuttle service. Communication & Placement ✓ Editorial placement nationwide ✓ 162 publications in TV, print, and online ✓ Reported total reach: 224+ million contacts

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TV PR for the Campari calendar with Milla Jovovich

Campari calendar with Milla Jovovich: Under the motto "It's the End of the World, Baby!", model and actress Milla Jovovich was apocalyptically staged for the 2012 edition of the well-known Campari calendar. ALPHA POOL spoke to the Hollywood beauty at the presentation of the calendar in Milan and placed the launch widely in the German media.

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Content marketing for the launch of the new Windows Phone

At the launch of Deutsche Telekom's new Windows Phone, it was presented to a hand-picked crowd of VIPs and celebrities at the "Hotel de Rome" in Berlin Mitte. And it sparked immediately. Hollywood shooting star Rumer Willis had jetted in from Los Angeles especially for the event. Among other things, the Hollywood actress explained the advantages of her new permanent companion at the glamorous reception for the capital's socialites. For example, the Facebook dedicated line, where you can see and reply to all status messages without having to log in. Direct access to all networks is particularly important to the frequent flyer, who prefers to communicate via Twitter. The same goes for the music/video player for uncomplicated entertainment wherever she is. The invited VIPs, such as Verena Wriedt and Barbara Schöneberger, were particularly keen on Deutsche Telekom's technical innovation: watching the Bundesliga thanks to mobile TV and the included X-Box with all the games. High-quality guest list The first smartphone with a Windows operating system offers high-speed Internet communication. With HSPA speed, the phone bundles a wide range of features to simplify both work and leisure. Just the thing for the success generation. Like Rumer Willis, who uses the genes of action hero father Bruce Willis and film diva mother Demi Moore to launch her own acting career. As perfect organization is behind every glamorous appearance, Berlin's It-Girl Sophia Thomalla and the Ochsenknecht brothers were also delighted with the mobile all-rounder. The topic of celebrity whispering The hot topic of the evening: high cell phone bills. It was a good connection that Deutsche Telekom's Managing Director Sales Thomas Berlemann also presented the new flat rates. The Complete Mobil tariffs, from S to XL - phone calls, text messages and Internet for every type of communication made to measure.

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Leifheit Editorial online placement in the guidebook section

Guide placement as online article | ✓ 13 Pub. ✓ 82+ million total reach Placement of Leifheit as an expert in a guidebook article about energy efficiency in everyday life and how even small changes can have a big impact. Communication & placement ✓ Editorial placement throughout Germany ✓ 13 publications online ✓ Total reported reach: 82+ million contacts

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E.ON footage production and online placement of the "E.ON Future Index" study

Study placement as online article & video | ✓ 25 Pub. ✓ 130+ million total reach In July 2023, E.ON presented the "Future Index", a comprehensive study that shows the concrete CO2 savings potential in households and transport in the short and long term. As the basis for a high-reach online presence, we produced editorial footage including an interview with E.ON CEO Filip Thon at the press conference in Berlin and then placed it with major online publishers. Communication & placement ✓ Editorial placement throughout Germany ✓ 25 publications in online ✓ Total reported reach: 130+ million contacts

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Car maker on the move: Lexus presents sport yacht concept

Medialization of the sport yacht concept of the car manufacturer Lexus ✓ PR Germany ✓ PR with a guarantee Lexus is actually known for its premium vehicles. But the carmaker is also increasingly reaching out into neighboring realms. Now the new product range is being expanded by a sports yacht - at least in theory.

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TV production and placement of the "Fila meets Leni Klum - exclusively at DEICHMANN" campaign

Reference DEICHMANN with Leni Klum ✓ContentProduction ✓EditorialPlacement - It's going into the second round - Leni Klum is once again the face for the cult brand Fila and brings her Favorite Styles exclusively to DEICHMANN. In spring 2023, the new "Fila meets Leni Klum - exclusively at DEICHMANN" campaign was presented with a cool launch event in Hamburg. For the launch of the collection, the model came especially to the Hanseatic city - and we were allowed to accompany her for one day with our production team. We went with her to a DEICHMANN store and took a look at the collection at the POS. And we also accompanied her to the event and conducted an exclusive interview with her. The material was then distributed throughout Germany and placed with a wide reach. ALPHA POOL designed the campaign, produced the exclusive content and placed it in TV and online. CONTENT PRODUCTION ✓Monitoring and production of editorial moving image content✓Conception and realization of an exclusive, media-relevant interview with the protagonist✓Packaging of the material for media exploitation COMMUNICATION & PLACEMENT ✓ Editorial placement nationwide✓ over 70Publications✓ on TV and online✓ ReportedTotal reach: over 460 million contacts

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Why should you book us?

Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful.

Your advantages at a glance:

✓ Guaranteed publications: No risk, only results. You only pay if we place successfully.

✓Fast implementation: We complement your PR campaigns quickly and effectively.

✓White label service: Ideal for agency partnerships.

✓Competence and expertise: A highly networked team with over 20 years of experience.

✓Broad coverage: Access to the leading TV, print and online media.

✓Everything from a single source: conception, distribution and, if necessary, production.

✓ Scalable fixed prices

Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887

Let's work together to spread your message in a targeted and successful way!

The challenge

In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors.

Would you like even more?

We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile.

The fixed price includes the following services

✓ Independent advice at senior level

✓ Conception of the storyline(s) with distribution analysis

✓ Editorial preparation of the topic, tailored to the respective target formats

✓ Guaranteed publication in high-reach media

✓ Reporting including evaluation of the overall reach

✓ project management

Not included in the price:

✗ Content production

VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc.

✗ Legal support

✗ Travel costs incurred for the execution of the assignment

✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure

All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment.

Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887

We guarantee minimum ranges for each selected package:

Media platform / package	Minimum reach*
TV	0.5 million viewers
TV + online articles	40 million p.m. + 0.5 million viewers
TV + online articles & video	60 million uU p.m. + 0.5 million viewers
Online articles & video	60 million uU p.m.
Online articles	40 million uU p.m.
Print	0.5 million readers
Online + TV + Print	60 million p.m. + 0.5 million viewers + 0.5 million readers

● *How is the reach determined?

TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach.

Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month.

Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media.

● What does the content production include for each selected distribution platform?

Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words

Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes

TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut

Print: conception & compilation of background information and image material on your topic

● Note on the use of third-party material

Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Properties "PR seeding with guaranteed reach in Germany"

Product category:	PR & Communication
Target market:	Germany

Data according to manufacturer. Errors and changes reserved.

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