PR seeding for the "Deichmann moves" initiative

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

REQUEST and acquisition of national celebrities matched to the desired marketing objective: Link your marketing request to a suitable national celebrity face. . We create a list of suitable celebrities for a potential collaboration based on the brief. With our specially developed, exclusive decision matrix, the toplist candidates are objectively evaluated with regard to the defined key features, such as product, brand, target group fit, social KPIs, etc., and summarized into a ranking. On this basis, we prioritize together with you the targeted approaches of the celebrities until it comes to a commitment.. Important: This product does not include celebrity fee(s) and AE.(For more information, please see "Special Terms" & "Learn more about this product.")   The following services are already included in the price of this product: ✓ KPI-Eruierung von passenden Celebrities (u.a. by the in-house database)✓ Pre-selection and coordination of celebrities with the customer✓ Approach and acquisition of the / the celebrities according to customer prioritization.   Not included in the price of this product:. ✗ Multi-addresses over the selected basket number✗ 9%compensable, but non-refundable AE on the celebrity fee for successful referrals✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.   Special conditions regarding this product: Please put in the shopping cart for this product the number of speeches you definitely want to have made. The absolute minimum for this product is from our experience, however, at least 5 addresses. As a rule, depending on the marketing orientation, it requires between 10 to 15 addresses until it comes to a commitment of a national celebrity.If further inquiries are necessary until a final result, we charge these depending on the celebrity fee for the marketing request either separately or charge this with the fee-AE share. Regardless of the final number of addresses - the setup costs are always incurred only once. . On successful placement, 9% AE is due on the fee of the celebrity(s), with which the setup and speech costs are offset.. An example: You select this product with 10 speeches. The total of the product is 3.600,00 € (10*300,00 € + one-time setup iHv. 600,00 €). The subsequent celebrity fee for a successful referral is 50.000 € - of which 9% AE equals 4.500,00 €. In this case you will receive an additional charge of 900,00 € (4.500,00 € - 3.600,00 €). In case the Celebrity fee is only 25.000 € and 9% AE equals 2.250,00 €, we will not charge you for the difference. Ie. the final final amount of this product remains in this example with 3,600.00 €..   Tip: If there is already a customer-side wish list of national celebrities, where only the approach is to be made, we offer alternatively the product "ANSPRACHE & Akquise nationaler Celebrity" (see Cross Selling).