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PR agency in the food & beverage sector - top service provider for the food industry

Are you looking for the perfect PR agency for your company in the food industry? At ALPHA POOL, we help you find the best PR agency for your individual needs. Our experts will analyze your requirements and match you with experienced PR professionals who will position your brand perfectly in your industry. Whether it's brand building, crisis communication or product PR - we will find the right solution.

PR agency in the food & beverage sector


A PR agency for the food industry ensures that your company is properly perceived in a highly competitive market. Whether you want to launch a new product or increase your brand awareness, experienced PR professionals develop customized communication strategies to place your messages in the best possible way. With extensive industry knowledge and a network of media contacts, they will help you build trust with consumers and partners.

Why you should book a PR agency with a focus on food & beverage


A specialized PR agency with in-depth industry knowledge in the food sector can make the difference when it comes to standing out from the competition. It helps you to place your products and your company in the relevant media in a targeted manner and create a positive public perception. Through targeted press work and creative PR campaigns, you can reach your target groups and sustainably increase your brand awareness.

Typical tasks of a PR agency in the food sector

  • Development and implementation of a customized PR strategy
  • Press relations and writing press releases
  • Establishing and maintaining media contacts in the food industry
  • Organization of product launch events and press conferences
  • Crisis communication and reputation management
  • Monitoring and evaluation of PR measures

What you should look out for when purchasing a PR agency with a focus on food

  • Experience in the food industry
  • A strong network of contacts in the trade media
  • Proven success and references from similar projects
  • Transparent pricing and a clearly defined scope of services
  • Individual adaptation of the PR strategy to your corporate goals

Get the best support for your PR work in the food industry! Contact one of our key account managers to find the ideal PR agency for your company or browse through our selection of suitable services.

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The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

€11,900.00*
Expert advice by telephone from TOP PR consultants - incl. potential analysis for budget optimization
Specialist advice by telephone on the subject of PR & communication, including the desired customer marketing measure(s). With this service, we take a more targeted look at your PR and communication goals and advise you independently and individually on the options you have with our products and services to successfully achieve these goal(s). The following services are already included in the price of this product: ✓ 25-minute telephone consultation✓ Zoom/Teams-Call optional✓ Conversation with an expert You can expect the following from this conversation ✓Clarification of which services are relevant for you✓ What performance improvements are achievable?✓ What do you need to do to improve your results?✓ Where can you save!

€175.00*
Have a PR strategy created - Find the best service provider for your company
ALPHA POOL supports companies in finding the ideal service provider for creating a PR strategy. Our service consists of precisely analyzing your requirements and finding the right PR service provider who can realize your communication goals with well thought-out PR measures. We will help you define the parameters of your PR strategy and discover the best providers for your needs, whether you are experienced or new to the field. Why is it important to have a PR strategy drawn up? A targeted and professionally developed PR strategy is essential to strengthen your company's image and build trust with your target groups. Through strategic communication measures such as press relations, events and social media activities, PR professionals ensure that your brand is correctly positioned and perceived. This can be crucial to increasing your market presence and ensuring long-term success. A tailor-made PR strategy, created by an experienced service provider, gives you the decisive advantage to become visible to the public and strengthen your brand. PR professionals know how to disseminate the right messages through the right channels to reach your target groups effectively. This not only increases your brand awareness, but can also strengthen the bond with customers and partners in the long term. When should companies have a PR strategy drawn up? A PR strategy is particularly useful if you want to position your company for a new target group, launch a new product on the market or restore trust after a crisis situation. A well thought-out PR strategy is also invaluable for long-term goals such as brand development or tapping into new markets. What you should look out for when creating a PR strategy and choosing a service provider To find the best PR agency, you should consider the following criteria: Experience in your industry: choose an agency that understands your industry and can target it. Network: An agency with a good network in relevant media is crucial for the reach of your messages. References: Check past projects and successes through case studies and client reviews. Transparent pricing: Make sure you have clear agreements regarding costs and scope of services. Adaptability: Your PR strategy should be flexibly adapted to your current and long-term goals. A strategic and well-thought-out selection can not only improve the quality of PR work, but also enable considerable cost savings. Use ALPHA POOL to find the best service provider to create a PR strategy for your company! Contact one of our key account managers now or browse our store to discover the ideal PR service provider for your requirements.

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The end result is a service provider who can best solve the challenges and not the one with the best-known name - this saves up to 50% of your budget. 

 

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