Online Advertorial Finanzen.net

✓Placement Online Advertorial on boerse-am-sonntag.de - Online placement of your text as a labelled advertorial on www.boerse-am-sonntag.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial Finanzen 100 - Online placement of your text as a labelled advertorial on www.finanzen100.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on finanzen.net - Online placement of your text as a labelled advertorial on www.finanzen.net. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on marktundmittelstand.de - Online placement of your text as a labelled advertorial on www.marktundmittelstand.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on ohmymag.de - Online placement of your text as a labelled advertorial on www.ohmymag.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on promipool.de - Online placement of your text as a labelled advertorial on www.promipool.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial The European - Online placement of your text as a labelled advertorial on www.theeuropean.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on viply.de - Online placement of your text as a labelled advertorial on www.viply.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

✓Placement Online Advertorial on wirtschaftskurier.de - Online placement of your text as a labelled advertorial on www.wirtschaftskurier.de. Wrap your messages in editorial-looking, attractive texts that appeal to the reader and are not superficially perceived as advertising. Interesting and/or informative backgrounds as well as emotionally entertaining stories can be suitable stylistic devices for attention-grabbing advertorials that satisfy the user's interest. We then tailor your text according to the requirements of the platform. Important requirements are: At least 14 days lead time to the desired publication The text length should be at least 1,500 characters - 2,500 to 3,500 characters are ideal. Supplied images must have a minimum size of 1200x1200 px - with a tendency to be larger Images must have copyrights attached/supplied Videos as an iFrame on Youtube Link targets max. two no-follow links per article   The following services are already included in the price of this product: ✓ Integration of the advertorial in the Look & Feel of the domain (editorial advertisement)✓ At least 12 months availability of the content✓ Advertisement findable via search engine✓ In-page do-follow linking✓ Marking as an ad, sponsored post or advertorial✓ Integration of up to two links (no-follow), embedded video as well as 2-3 images with captions✓ Reporting 4 weeks after publication   Not included in the price of this product: ✗ Content creation (text, images, videos, etc.)✗ Legal support✗ Any travel expenses incurred for the execution of the order✗ Customer-specific special requests that are not covered by the product description and result in additional financial expenses All items not included in the price will only be triggered if required and after prior approval by the customer and will be charged separately.

We approach and acquire your pre-selected national celebrities according to your marketing target: Link your marketing prospect to a nationally known face.  We analyze your celebrity wish list and determine together with you the order in which they are to be approached. On this basis, we address celebrities specifically with your marketing needs until we have entered a cooperation commitment. Important: This product does not include celebrity fee(s) and agency commission.(For more information, please see "Special Terms" & "Learn more about this product.")   The following services are already included in the price of this product: ✓ Analysis and coordination of the celebrities with the customer✓ Approach and acquisition of the celebrity(s) according to customer prioritization   Not included in the price of this product: ✗ KPI Identification of fitting celebrities (e.g. by our in-house database)✗ Several approaches possible using over the selected number of items in your shopping cart✗ 9% offsettable, but non-refundable agency commission on the celebrity fee in the event of successful placement✗ Fee of the celebrity(s)✗ Management fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price, provided they are incurred during the order.   Special conditions about this product: Please put one product for each celebrity approach you definitely want, based on your wish list, in your shopping cart. Should further inquiries be necessary until a final result is achieved, we will either charge these separately or offset them against the agency commission, depending on the celebrity fee for the marketing request. Regardless of the final number of addresses - the setup costs are always incurred only once.  On successful placement, 9% agency commission on the fee of the celebrity(s) will be due, with which the setup and speech costs will be offset. An example: You select this product with 10 approaches. The total of the product is €3,300 (10*€300 + one-time setup amounting to €300). The subsequent celebrity fee for a successful referral is €50,000 - of which 9% agency commission equals €4,500. In this case you will receive an additional charge of €1,200 (€4,500 - €3,300). If the Celebrity fee is only €25,000 and 9% agency fee equals €2,250, we will not refund you the difference, i.e. the final amount of this product remains €3,300.   Tip: If you don't yet have a shortlist of national celebrities, we also offer the product "RESEARCH & Acquisition National Celebrity" (see Cross Selling). This product includes, among other things, the use of our in-house database and individually created, KPI-based evaluations for a selection of suitable - aligned with the marketing needs - national celebrities.

✓editorial conception ✓journalistic production ✓text content creation ✓online/print/misc - We design and produce editorial text material for all occasions - Germany-wide and according to specifications of the desired target formats or purposes.  Choose via the variant selection, whether you want your content as Finished online article with a text length of about 550 words or an extensive portfolio with selected photos / graphics / background text / VIP interviews, etc. for interested PRINT editors Our setup costs already include the conception of the content - suited to the target format and intended use, among other things - as well as the complete production management. We have integrated these services so that their expenses for you only once - regardless of your chosen number of texts.   The following services are already included in the price of this product: ✓ Editorial preparation and content conception aligned to your need✓ Briefing the production team✓ Production coordination and monitoring timings between all parties✓ Providing content in digital form✓ All production insurance   Not included in the price of this product: ✗ Fees from possible interviewers✗ A (press) photographer✗ Expenses for the purchase of third-party materials (photos, graphics, etc.).)✗ Revisions to created content✗ A media placement✗ Legal support✗ Incurred travel expenses for the execution of the order✗ Customer-side special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.   Tips: This product is, among others, suitable for media content placement in print or online. For the creation of suitable photo material, we offer the addition of specialized photographers (eg press photographer, event photographer, making-of photographer).

✓editorial conception ✓journalistic ENG production ✓video content creation ✓Germany-wide - We design and produce editorial moving image material for all occasions - Germany-wide and according to the specifications of the desired target formats or purposes. Each production team consists of 3 people - one each for camera, sound and editing or production assistance.  Choose via the variant selection whether you want to create content with one production team or with two/three production teams in parallel. We recommend planning with at least two production teams for large events and/or many (VIP) interviews. Our setup costs already include the conception of the content - aligned with the target format and intended use, among other things - as well as the complete production management. We have integrated these services so that you are billed only once - regardless of your selected number of production teams or production days.   The following services are already included in the price of this product: ✓ An editorial preparation and content conception suited to your needs✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ The selected number of production teams (each including camera, sound, editorial or production assistance) per production day in Germany✓ Industry standard equipment for moving image production✓ Provision the content in digital form✓ All production insurance   Not included in the price of this product: ✗ Production management on location✗ Overtime of the production team (more than 10 production hours/day)✗ Post-production of the material (separate product - see Cross Selling)✗ Fees from possible interviewers✗ Special equipment such as certain camera optics, additional light, drones etc.✗ Expenses for filming permits✗ Expenses for props✗ Revisions to created content✗ Media placement✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer-side special requests that are not covered by the product description and lead to additional financial expenses We will charge separately for all items not included in the price if they are incurred during the order.   Tips: With appropriate post-production, this product is suitable for media content placement on TV or online, among other things. You can combine shooting days and the number of production teams in this product. The setup costs are incurred only once. An example: You need content documenting a large VIP event. You plan to have the event preparations (e.g. set-up, etc.) filmed for BTS use. For this purpose, add a production team to your shopping cart. For the event itself, you want it to be accompanied by two production teams. To do this, change the variant in this product and also add the new variant item to the shopping cart. This way, you will be charged the setup costs only once.

At ALPHA POOL, we help you find the best media collaborations for your business. Our service is designed to match your specific needs with the best service providers and agencies. This ensures that you select a partner that effectively supports your communication goals and offers customized solutions. Through our expertise in buying corporate services, we ensure that your media collaborations add real value. The importance of media relations for companies Media relations or media partnerships play a central role in a company's communication strategy. They make it possible to place your brand in relevant media in a targeted manner and communicate your messages to the right target group. A well-thought-out media cooperation can strengthen the brand image, increase visibility and ultimately lead to an increase in customer loyalty. Therefore, it is crucial to choose the right agency to establish successful media collaborations. Why you should book this service Booking media collaborations offers numerous benefits for companies. They help to increase your reach and spread your brand message efficiently. By working with experienced partners, you can ensure that your content is professionally prepared and placed in the media in a targeted manner. This not only helps with branding, but also with generating leads and increasing sales. When should companies buy this service? It makes sense to consider media collaborations when launching new products, expanding into new markets or repositioning your brand after a crisis situation. Media partnerships are also essential for long-term strategic goals, such as increasing brand awareness or improving your image. The right partnership can make all the difference at crucial moments. Typical tasks of a service provider include Developing a customized media strategy Identification of relevant media partners and platforms Creation and distribution of press releases Organization of press events and interviews Monitoring and reporting on media activities What you should look out for when purchasing services and choosing a service provider: Proven experience in the field of media cooperation A strong network in the media landscape References and successful case studies Transparent pricing and clear performance expectations Flexibility in adapting the strategy to your corporate goals Get the best support for your media partnerships! Contact one of our key account managers to find the ideal solution for your company or browse through our range of other services.

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Turn raw footage into a masterpiece with professional post-production. The importance of video editing and post-production for businesses. The art of video production doesn't end with shooting. Video editing and post-production are crucial steps to ensure the final product is polished, professional and audience-pleasing. This process allows companies to communicate their message clearly and effectively, maximizing the quality and effectiveness of their video projects. Color correction, audio enhancement, and precise editing can make the difference between an average video and an impressive visual experience. These services can be part of our offering, including: Professional video editing of raw footage. Color correction and grading Audio mixing and enhancement Special effects and animation Final formatting for various platforms and media Making the most of video editing and post-production in your business A well-edited video can tell a company's story, highlight a product, or convey a message in a way that engages and impresses an audience. Whether it's advertising, training material or a product presentation, post-production plays a key role in ensuring the quality and impact of the video. Choosing the right video editing and post-production provider: Extensive portfolio of edited projects State-of-the-art editing software and technology A team of experienced editors and post-production specialists Understanding of the creative and technical requirements of the project Consider positive feedback and recommendations from previous clients