Reference Deichmann with Eva Padberg ✓ Content production ✓ Editorial placement <-
In 2017, top model Eva Padberg was in front of the camera for Deichmann's "Athlashion" campaign. For the launch, the campaign was to also be pushed via PR measures with a wide reach.
For this, ALPHA POOL produced exclusive behind-the-scenes material during the shoot and ensured a major media impact at the campaign launch.
CONTENT PRODUCTION
✓ Accompaniment and production of editorial behind-the-scenes moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ converting and editing content
COMMUNICATION & PLACEMENT
✓ Editorial placement nationwide
✓ 105 publications
✓ in TV, print and online
✓ reported Total reach: over 145 million contacts
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