Launch of the Citroen DS3 Cabrio with Desperate Housewife star Eva Longoria in Berlin
Reference Citroën DS with Eva Longoria ✓VIPacquisition ✓Eventproduction ✓Contentproduction ✓Editorialplacement -
Citroën presented the latest offspring of the Citroën DS3 line in the exclusive setting of the trendy Kreuzberg location. To ensure that this launch received the attention it deserved, ALPHA POOL engaged a world star for the occasion: actress Eva Longoria. Because advertising with the famous actress is anything but boring. The hand-picked guests at the pre-launch of the new Citroën DS3 convertible at "Spindler & Klatt" in Berlin were able to see this for themselves. Ladylike and stylish down to the last detail, the star guest of the evening - US actress and style icon Eva Longoria - drove right up to the location.
Even before the event, Hollywood beauty Eva Longoria took the opportunity to put the car through its paces in person - while giving an interview to our editor. The result was an unplanned test drive that the accompanying editor will not soon forget.
ALPHA POOL developed and organized a unique launch event for Citroën in 2013 to present the car brand's new DS3 convertible. In addition to event management and VIP booking, ALPHA POOL was also responsible for content creation and high-reach media placement.
VIP ACQUISITION
✓ KPI determination, acquisition & booking of Eva Longoria
EVENT PRODUCTION
✓ Conception and implementation of the PR event
CONTENT PRODUCTION
✓ Support and production of editorial moving image and photo content
✓Conception and realization of an exclusive, media-relevant interview with the protagonist
✓Packaging and editorial preparation of the content
COMMUNICATION & PLACEMENT
✓ 387Publications with brand integration
✓Media cooperation with BILD
✓Editorial placement throughout Germany
✓ in TV, print, online and social media
✓ reportedTotal reach: over 194 million contacts
✓ Support for social media campaign
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