International TV Placement Café Royal Launch

Reference Café Royal with Robbie Williams ✓ Content Production ✓ Editorial Placement <-

In 2014, Swiss coffee brand Café Royal sent Robbie Williams on a secret mission as an "agent of good taste." The launch was kicked off with a press conference in Paris, the highlight of which was a live performance by Robbie Williams.

ALPHA POOL produced exclusive editorial content here and ensured a huge media response with numerous TV placements in Germany, Switzerland and France.

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ conception and editorial preparation of the content for the markets Germany, Switzerland and France

COMMUNICATION & PLACEMENT

✓ Editorial placement in Germany, Switzerland and France
✓ 33 publications
✓ in TV
✓ reported total reach: 20.4 million contacts

Reference Café Royal with Robbie Williams ✓ Content Production ✓ Editorial Placement <-

In 2014, Swiss coffee brand Café Royal sent Robbie Williams on a secret mission as an "agent of good taste." The launch was kicked off with a press conference in Paris, the highlight of which was a live performance by Robbie Williams.

ALPHA POOL produced exclusive editorial content here and ensured a huge media response with numerous TV placements in Germany, Switzerland and France.

CONTENT PRODUCTION

✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ conception and editorial preparation of the content for the markets Germany, Switzerland and France

COMMUNICATION & PLACEMENT

✓ Editorial placement in Germany, Switzerland and France
✓ 33 publications
✓ in TV
✓ reported total reach: 20.4 million contacts

Properties "International TV Placement Café Royal Launch"

Media variant:	TV
Product category:	Reference
Reference for:	Content production, Editorial moving image content production, Interview Production, Media placement, Photo content production
Target market:	Switzerland, France, Germany
Industry:	Food & Beverage

Data according to manufacturer. Errors and changes reserved.

Sie haben ähnliche Herausforderungen? Hier sind unsere Produktempfehlungen:

TV Placement incl. VIP Content Production

Editorial TV placement in Germany incl. ✓ editorial VIP★Content production - Editorial placement of your PR event on TV - incl. editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commissioning We design and produce stories around your PR theme and with the use of your VIP - editorial, in accordance with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: VIP by customer Reach guarantee: Min. 0.5 million viewers The following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s)✓ Briefing of the production team✓ Production coordination and monitoring of timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, rough cut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ VIP coordination✓ Production insurance✓ Buyout for the use of the made-up moving image Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 0.5 Mio. Minimum Total Range (€33,500.00* / 1 Mio. Minimum Total Range)

€16,750.00*

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Service number: AP-02015-RefCafeRoyalWilliamsR