International Launch "Rita Ora for DEICHMANN"
Reference Deichmann with Rita Ora ✓ VIP acquisition ✓ VIP guest list ✓ Influencer acquisition ✓ Fashionlaunch event conception & production ✓ Live music performance ✓ Content production ✓ Editorial placement <-
ALPHA POOL conceived a one-of-a-kind launch event in summer 2019 for Europe's largest shoe retailer Deichmann. The occasion was the new "Rita Ora for DEICHMANN" collection. The event celebrated the new collection and the #Radiate campaign with the European Deichmann stores. It generated centralized content for media coverage in all countries where the campaign ran.
In addition to the conception of the event, ALPHA POOL took over the international event management, VIP booking, content production and guaranteed media placement.
VIP-BOOKING
✓ KPI Identification, Acquisition & Booking
✓ Acquisition of micro, macro and celebrity influencers
✓ in total 30 influencers from 19 European markets as event guests
✓ among them Silo Sahin, Cheyenne Ochsenknecht and Susan Sideropoulos
EVENT PRODUCTION
✓ Conception & Implementation of the international event with focus on influencers and output
✓ Conception & implementation of an extraordinary fashion installation to perfectly stage the collection in the look&feel of the campaign
✓ incl. Live acoustic performance by Rita Ora
CONTENT PRODUCTION
✓ Support and market-specific production of editorial moving image and photo content with numerous production teams
✓ Conceptualization and execution of exclusive, media-relevant interviews with Rita Ora and VIP guests
✓ Market-specific conversion and editorial preparation of the content
COMMUNICATION & Placement
✓ Cross-country editorial placement
✓ about 200 publications
✓ On TV, print, online and social media
✓ reported Total reach: over 300 million contacts
✓ in 19 European markets
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