International Launch Event: "Ellie Goulding Collection"
Reference Deichmann with Ellie Goulding ✓ VIP acquisition ✓ VIP guest list ✓ Fashion event conception & production ✓ Live performance ✓ Content Production ✓ Teaser Spots ✓ Editorial Placement -
For the European launch of the "Ellie Goulding for Deichmann" collection, ALPHA POOL conceived an international event in London to which a select circle of journalists, bloggers and celebrities from 13 European Deichmann stores were invited. They were treated to a spectacular fashion show and a no less breathtaking live acoustic performance by Ellie Goulding herself.
In addition to the conception of the event, ALPHA POOL took over the complete event management including the staging of the fashion show, the international guest management and VIP booking, the content production and the Europe-wide guaranteed placement in the media of the individual markets.
VIP BOOKING
✓ Establishment and acquisition of national VIPs and influencers from each market
EVENT PRODUCTION
✓ Conception & Execution of the international launch event in London
✓ VIPs and guests from 13 European Deichmann stores
✓ Conception & implementation of an extraordinary fashion show to perfectly stage the collection in the look&feel of the campaign
✓ Including live acoustic performance by Ellie Goulding
CONTENT PRODUCTION
✓ Support and market-specific production of editorial moving image and photo content with numerous production teams
✓ Conceptualization and execution of exclusive, media-relevant interviews with Ellie Goulding and VIP guests
✓ Production of social media spots announcing the collection
✓ Market-specific preparation and editorial preparation of the content
COMMUNICATION & PLACEMENT
✓ Placement concept for 13 countries
✓ Online teaser spots for DEICHMANN, Dosenbach and vanHaren
✓ 617 Publications
✓ in TV, print, online and social media
✓ in 13 European markets
✓ reported total reach: over 811 million contacts
Sie haben ähnliche Herausforderungen? Hier sind unsere Produktempfehlungen:
Launch event - conception and realization for companies for a new product launch incl. location, catering and guest list
€55,000.00*
Launch Event (Production Germany) - Staging your product launch with a high-quality "get-to-know-you" event: We design and produce an extraordinary launch event for you, perfectly staging your theme or product.
"Ideal for all brands that want to launch a new product and celebrate the launch."
The following main services are included in the price:
an event location in Germany tailored to your occasion
a high-quality setting incl. professional product staging and branding
up to 50 event guests
the complete event management incl. staff (e.g. event manager, technician, guest reception, service, DJ, set-up & dismantling helpers, security)
guest and invitation management
standard event technology and equipment (e.g. visuals, lighting, sound, etc.)
an appealing catering and beverage service
The following items are not included in the price in advance:
Fees, special requests and travel expenses of testimonials or brand ambassadors.
travel expenses of the event and production team
Licensing for image material, music, archive material, etc.
optional services
special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses
not included services according to quick overview
Disclaimer:
Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control.
Quick overview
(Mobile phone: for complete overview, please turn cell phone to landscape view if necessary)
Consulting included
✔️
Concept Event
✔️
Production Event
✔️
PR content creation
/
Total reach guarantee**
/
Placement online
/
TV placement
/
Placement Print
/
Reporting
/
" More features
Acquisition VIP guest list
/
Number of guests
up to 50 event guests included
Notes
Conception, planning and implementation of a fashion event including a fashion show with professional models, casting, styling, hair & makeup and all relevant services.
from
€95,000.00*
Fashion Event (Production Germany) - Staging your collection in a high-quality fashion show or fashion installation: We design and produce an extraordinary fashion event for you, perfectly staging your theme or product.
"Ideal for all fashion brands who want to show and celebrate their fashion and collections."
The following main services are included in the price:
an event location in Germany tailored to your occasion
a high-quality setting incl. sensational fashion staging and branding
professional models incl. casting, styling and hair & makeup
up to 100 event guests
the complete event management incl. staff (e.g. event manager, technician, guest reception, service, DJ, set-up & dismantling helpers, security)
guest and invitation management
standard event technology and equipment (e.g. visuals, lighting, sound, etc.)
an appealing catering and beverage service
The following items are not included in the price in advance:
Fees, special requests and travel expenses of testimonials or brand ambassadors.
travel expenses of the event and production team
Licensing for image material, music, archive material, etc.
optional services
special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses
not included services according to quick overview
Disclaimer:
Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control.
Quick overview
(Mobile phone: for complete overview, please turn cell phone to landscape view if necessary)
Consulting included
✔️
Concept Event
✔️
Production Event
✔️
PR content creation
/
Total reach guarantee**
/
Placement online
/
TV placement
/
Placement Print
/
Reporting
/
" More features
Acquisition VIP guest list
/
Number of guests
up to 100 event guests included
Notes
APPROACH & Acquisition International Celebrity
from
€900.00*
Acquisition of international celebrities preselected by the customer with the desired marketing target in mind: Link your marketing prospect to an international celebrity face.
We analyze your celebrity wish list and determine with you in which order the celebrities are to be approached. On this basis, we address celebrities specifically with your marketing needs until a cooperation commitment is reached.
Important: This product does not include celebrity fee(s) and agency commission.
(For more information, please see "Special Terms" & "Learn more about this product.")
The following services are already included in the price of this product:
✓ Analysis and coordination of the celebrities with the customer✓ Approach and acquisition of the celebrity(s) according to customer prioritization
Not included in the price of this product:
✗ KPI Identification of fitting celebrities (e.g. by our in-house database)✗ Several approaches possible using over the selected number of items in your shopping cart✗ 9% offsettable, but non-refundable agency commission on the celebrity fee in the event of successful placement✗ Fee of the celebrity(s)✗ Management-Fees of the celebrity(s)✗ Special requests of the celebrity(s)✗ Contract negotiations and booking of the celebrity(s)✗ Support and/or coordination of the celebrity(s)✗ Legal support✗ Travel expenses incurred for the execution of the order✗ Special requests on the part of the customer, that are not covered by the product description and result in additional financial expense
We will charge separately for all items not included in the price, provided they are incurred during the order.
Special conditions about this product:
Please put one product per each desired celebrity approach, based on your wish list, in your shopping cart. Should further inquiries be necessary until a final result is achieved, we will either charge these separately or offset them against the agency commission, depending on the celebrity fee for the marketing request. Regardless of the final number of addresses - the setup costs are always incurred only once.
On successful placement, 9% agency commission on the fee of the celebrity(s) will be due, with which the setup and speech costs will be offset.
An example:
You select this product with 10 approaches. The total of the product is €7,000 (10*€600 + one-time setup amounting to €1000). The subsequent celebrity fee for a successful referral is €100,000 - of which 9% agency commission equals €9,000. In this case you will receive an additional charge of €2,000 (€9,000 - €7,000). If the Celebrity fee is only €50,000 and 9% agency fee equals €4,500, we will not refund you the difference, i.e. the final amount of this product remains €7,000.
Tip:
If there is no selection of international celebrities from you yet, we offer alternatively the product "RESEARCH & Acquisition International Celebrity" (see Cross Selling). This product includes, among other things, the use of our in-house database and individually created, KPI-based evaluations for a selection of suitable - aligned with the marketing needs - national celebrities.
Tip
Acquisition VIP guest list
From
€700.00*
Acquisition of VIP guests perfectly matched to an event, in order to increase the attractiveness and relevance of the event - among others in the media..
We fill guest list places with the optimally selected "VIPs". Depending on the number of places to be allocated, we create a top list of interesting VIPs (e.g. influencers/celebrities), which are pre-selected and checked according to defined, fit-relevant as well as, if desired, further pre-defined parameters (e.g. place of residence close to the event, budget, etc.). Subsequently, we establish a hot list for prioritized acquisition and approach - until all desired places are allocated. .
Build your optimal guest list by cleverly selecting variants beforehand.
Each variant serves a different focus for finding suitable VIPs to fill the event guest list:
Event fit: General search and acquisition of known VIPs. VIPs are selected based on very general criteria..
Glamour-Fit: Targeted search and acquisition for publicity-known VIPs, whose image glamorously enhance the event and who are in line with the event.
Charity-Fit: Targeted search and acquisition for VIPs known to the public, who credibly and authentically (re)present the charity idea and who underline or (additionally) give an event a charity-oriented symbolic power.
Specialist audience: Targeted search and acquisition for VIPs who should have customer-relevant competencies and who support and strengthen the specific orientation of the event.
Social Media Fit: Targeted search and acquisition for social media influencers, whose follower numbers play an essential role in order to place high-reach event postings in the social networks and thus increase attention to the event purpose.
PR-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media (PR) coverage with the integration of the event in print and / or online through a personal, ideally event-related topic.
TV-Fit: Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media TV (PR) coverage with integration of the event through a personal, ideally event-related topic (mainly "tabloid formats").
Hollywood fit: Search and acquisition for international VIPs who have a very high public profile and whose image can significantly increase the glamour of the event. Since experience shows that the availabilities of international VIPs are very limited, an event relevance does not always have to be given..
The following services are already included in the price of this product:.
✓ VIP erudition (et al. by the in-house database & KPIs)✓ VIP pre-selection and coordination with the customer✓ VIP approach and acquisition according to customer prioritization✓ VIP booking✓ VIP coordination of personal appearance
Not included in the price of this product:.
✗ VIP Fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ VIP attendance guarantee✗ legal support✗ travel expenses incurred to complete the assignment✗ client-side special requests not covered by the product description and resulting in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Tip:
You are not limited to one variant for the creation of an optimal guest list, but can in the shopping cart, the number of VIPs with different acquisition relevance individually compose. The setup price is calculated regardless only once in total for this product..
Cross-media placement incl. VIP content production & acquisition
€53,250.00*
✓editorial combined placements in TV & online & print incl. ✓journalistic VIP★Content production in Germany ✓VIP★Acquisition -
Editorial placement of your PR event on TV, in PRINT and ONLINE - incl. VIP acquisition, editorial preparation of the topic and distribution to German publishers / delivery time approx. 4 weeks from commissioning.
We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV, print and online media..
This product is specially designed for:
Distribution:
To German-speaking TV publishers or TV publishers with German content/programs
TV rough cut of 20-30 minutes length.
to German-speaking PRINT publishers or PRINT publishers with German content/programs
to German-speaking online publishers or online publishers with German content/programs.
Online video contribution up to max. 2:30 minutes length.
Online text article with approx. 550 words length.
Content production:
In Germany
VIP:
Eruise and acquisition by ALPHA POOL
Range guarantee:
TV mind. 0.5 million viewers
PRINT mind 0.5 million readers.
Staggered; Online from mind. 60 million uU p.m.
The following services are already included in the price of this product:.
✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up material.
Not included in the price of this product:.
✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Moving image content production abroad (shoot)✗ Overtime of production team (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Incurring travel expenses for the execution of the order✗ Customer's special requests, that are not covered by the product description and result in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Content: 61 Mio. Minimum Total Range (€872.95* / 1 Mio. Minimum Total Range)
TV & online placement incl. VIP content production & acquisition
€30,400.00*
✓editorial TV & online video placement incl. ✓journalistic VIP★content production ✓VIP★acquisition -
Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic and distribution to German TV editorial officesas well as editorial placement as ONLINE VIDEO (video up to max. 2:30 min. length) and distribution to selected online publishers / delivery time approx. 4 weeks from order.
We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV and online media..
This product is specially designed for:
Distribution:
To German-speaking TV publishers or TV publishers with German content/programs
TV rough cut of 20-30 minutes length.
to German-speaking online publishers or online publishers with German content/programs.
Online video contribution up to max. 2:30 minutes in length.
Content production:
Depending on package selection.
VIP:
Eruise & Acquisition by ALPHA POOL
Range guarantee:
TV mind. 0.5 million viewers
Onlinemind. 20 millionuU.M.
The following services are already included in the price of this product:.
✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up moving image material
Not included in the price of this product:.
✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense.
We will charge separately for all items not included in the price, provided they are incurred during the order.
Content: 20.5 Mio. Minimum Total Range (€1,482.93* / 1 Mio. Minimum Total Range)
TV Placement incl. VIP Content Production & Acquisition
from
€19,650.00*
Editorial TV placement in Germany incl. ✓ editorial VIP★content production ✓VIP★acquisition -
Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commission
We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV media.
This product is specially designed for:
Distribution:
To German-speaking TV publishers or TV publishers with German content/programs
TV rough cut of 20-30 minutes in length
Content production:
Depending on package
selection.
VIP:
Depending on package
selection.
Identification and acquisition by ALPHA POOL
Reach guarantee:
TV min. 0.5 million viewers
Following services are already included in the price of this product:
✓ Editorial preparation and content conception/storyline(s) based on your individual needs ✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, roughcut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material
Not included in the price of this product:
✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense
We will charge separately for all items not included in the price if they are incurred during the order.
Content: 0.5 Mio. Minimum Total Range (€39,300.00* / 1 Mio. Minimum Total Range)
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