Influencer Style Talk: "Style Explosion"
Reference Deichmann with Cheyenne Ochsenknecht ✓ VIP acquisition ✓ influencer acquisition ✓ launch event conception & production ✓ Content production ✓ Editorial placement -
To support the new Deichmann fall collection "Style Explosion" through authentic and wide-reaching PR measures, a style talk with influential fashion and lifestyle influencers was initiated in Berlin. Fashionistas such as Cheyenne Ochsenknecht and Clea-Lacy Juhn revealed which shoe was it this season.
ALPHA POOL took over all services from the conception and implementation, the VIP acquisition and content production up to the high-reach placement in the media.
VIP-AKQUISE
✓ KPI elicitation, acquisition & booking of VIPs and influencers
EVENT PRODUCTION
✓ Conception and realization of the launch action as a talk event with influencers
✓ incl. Presentation of the collection highlights
CONTENT PRODUCTION
✓ Accompanying and producing editorial moving image and photo content
✓ Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
✓ Conceptualization and editorial preparation of the content
COMMUNICATION & PLACEMENT
✓ Editorial placement nationwide
✓ 131 publications
✓ in TV and online
✓ reported Total reach: over 362 million contacts
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