Development of a brand strategy - consulting and search for the right agency
A brand strategy is a comprehensive plan that describes how a brand will be built and positioned to achieve its goals. A successful brand strategy should include the following components:
-
Brand identity: a clear definition of the brand's values, mission and vision, as well as its personality and unique benefits.
-
Target group analysis: a detailed analysis of the target group, including its needs, interests and behaviors.
-
Positioning: A clear positioning of the brand in the marketplace that highlights its uniqueness and competitive advantages.
-
Communication strategy: a strategy to communicate the brand's message to its target audience, including the use of channels best suited to achieve the desired impact.
-
Design and visual identity: a visual representation of the brand, including its logo, colors, and fonts, to differentiate it from other brands.
-
Implementation: a plan to implement the brand strategy in all areas of the business, including training employees, creating marketing materials, and integrating the brand into all aspects of the business.
A successful brand strategy should also be regularly reviewed and adjusted to ensure it remains relevant and effective.
Step by step to the optimal service provider
We take you by the hand and optimize your procurement of service providers and agencies and save up to 50% of your budget
Strategy +
valid KPIs
Before purchasing, we work out the strategy and derive the KPIs so that we know what service we need and in which weight class we have to look for the service providers.
Supplier
POOL
As soon as we know who we are looking for, we draw up a list of suitable candidates. To do this, we go on a search - we want the best and not the usual suspects.
Procurement
Process
We have a standardized procurement process that makes it easy for participants - we want the best, not the ones who understand the procurement process best.
BEST
MATCH
The end result is a service provider who can best solve the challenges and not the one with the best-known name - this saves up to 50% of your budget.
Let us prefinance our services
Together with our financing partners, we have the right solution for you.
We are continuously expanding our service portfolio
You are still missing a suitable performance?
Get in touch with us
Simple book your appointment directly with our team.
We are available by phone +49 30 887 128 60 from Mon. - Fri. 09:00 - 17:00 (CET).
Write us an email and we will answer within 72 hours.
Start our cooperation -
Get the best for your business!
Why not create an account with ALPHA POOL?
free of charge - without obligation
