Brand co-partnerships - Our 10-step process for successful co-branding
The following ALPHA POOL Brand Partner Program takes you to a successful brand collaboration in 10 steps:
- Concept - creation of the pitch presentation and development of the search parameters
- Data-driven - development of the search matrix, on the basis of which the brand partners can be verified, among other things
- Long list - listing of all possible brands (maximum of 60 possible brand partners)
- Hot list - prioritization of the top 60 brand partners and reduction to the top 20 brand partners to be approached in stage 5
- Acquisition - Approach the top 20 potential brand partners through our C-level partner program with simple follow-up reporting.
- Leads - Generation of a maximum of three brands from the top 20, who in turn express interest in a brand partnership. (If this is not possible within the top 20, further brands are approached until at least one potential brand partner has been acquired).
- LOI - Conclusion of an LOI with the remaining potential brand partners.
- Concept - Creation of a rough concept for further cooperation with regard to sales & marketing so that no decisive components are forgotten in the contract process.
- Contract - Support of the contract process by our highly qualified contract lawyers
- Conclusion of contract - At the end, we guarantee that you will conclude a contract with a brand partner that will lead to an exceptional brand collaboration.
We will be happy to advise you in a personal meeting.
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