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Strategy workshop to analyze and develop a tailor-made corporate strategy With our strategy workshop format, we provide you with a powerful tool for developing a corporate strategy quickly and cost-effectively. We think out-of-the-box and plan all the building blocks that are important for the success of your company or enterprise. The workshop analyzes the current situation and the potential of various measures in relation to the planned project. The results of the workshop lead to a tailored strategy for any complex task in your company. You will quickly receive concrete results that can then be used as a basis for obtaining targeted offers and detailed budget planning. Methods for strategic workshops Design Thinking: This user-centered method promotes creativity and innovation by focusing on empathy, idea generation and prototyping. The participants go through various phases to develop solutions that are directly tailored to the needs of the users. SWOT analysis: This method helps to identify a company's strengths, weaknesses, opportunities and threats. It promotes discussion of internal and external factors that influence the strategy. PESTEL analysis: This method looks at political, economic, social, technological, environmental and legal factors that affect the market and business environment. It is useful for identifying opportunities and risks. OGSM (Objectives, Goals, Strategies, Measures): This method structures strategic considerations in a clear framework that defines objectives and the corresponding measures to facilitate implementation. Open Space Technology: This method is particularly suitable for large groups and promotes the self-organization of participants. Topics are introduced by the participants and they decide for themselves in which groups they want to work. World Café: This method promotes exchange in small groups and allows participants to discuss at several tables before switching groups. This allows different perspectives and ideas to be collected. Fishbowl discussion: This method is particularly effective in larger groups. It enables a structured discussion in which an inner circle actively discusses while the outer circle listens in order to overcome hierarchies. Sailboat analysis: This playful version of the SWOT analysis visualizes strengths, weaknesses, opportunities and threats in the form of a boat, which makes the discussion more dynamic and interactive. 6 Thinking hats according to Edward de Bono: This technique promotes creative thinking by encouraging participants to think about a topic from different perspectives (emotional, critical, optimistic, etc.). These methods can be individually selected and combined depending on the objectives, number of participants and complexity of the topic in order to achieve effective results in strategic workshops. The following services are already included in the price of a strategy workshop ✓ a preparatory telephone call to understand the objectives and framework conditions for the workshop✓ min. 4.0 hours of digital strategy workshop as a Zoom/teams video call✓ an experienced workshop leader✓ min. an additional external thematic expert to help with thinking✓ additional workshop expert (accompanying) guidance✓ independent, objective advice without obligation of (further) cooperation with us✓ preparation & follow-up of the workshop, including recording the strategies developed in a report (usually as a presentation)✓ max. 5 participants from your side are possible Not included in the price of this product ✗ Legal support✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately if they are incurred during the order process. Tip: If you also commission us with the implementation of the action plan, we will offset the price of this workshop against the services booked through us that result from the strategy and the subsequent implementation. *Price components that are not already included in the price and that result from any subsequent calculations are excluded from offsetting.

Why should you book us? Do you have exciting stories that deserve more attention? Do you want to increase the impact of your PR publications enormously? Are you looking for reliable media placements? Then we should talk! Our PR seeding with guaranteed reach offers you the opportunity to place your topics editorially, specifically and guaranteed in TV, print and/or online. And it's completely risk-free: you only pay for the placement if we are successful. Your advantages at a glance: ✓ Guaranteed publications: No risk, only results. You only pay if we place successfully. ✓Fast implementation: We complement your PR campaigns quickly and effectively. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Broad coverage: Access to the leading TV, print and online media. ✓Everything from a single source: conception, distribution and, if necessary, production. ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 Let's work together to spread your message in a targeted and successful way! The challenge In order for editorial placement as an unmarked contribution to be possible, the content must comply with journalistic and national media law requirements. The material is therefore packaged accordingly, distributed via our exclusive channels and placed in relevant TV and print formats as well as on major online news portals. Our unique system allows us to offer our services on a performance-related basis. You only pay for the placement when it is published! On request, the required content can also be produced by our experienced team consisting of creative, camera team(s), editors, photographers and editors. Would you like even more? We offer a wide range of add-ons to this service, for example to create a topical occasion for media coverage or to give your topic a prominent profile. The fixed price includes the following services ✓ Independent advice at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial preparation of the topic, tailored to the respective target formats ✓ Guaranteed publication in high-reach media ✓ Reporting including evaluation of the overall reach ✓ project management Not included in the price: ✗ Content production VIP fee(s) or other ancillary costs such as management fees, buyouts, special requests, glam crew etc. ✗ Legal support ✗ Travel costs incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 We guarantee minimum ranges for each selected package: Media platform / package Minimum reach* TV 0.5 million viewers TV + online articles 40 million p.m. + 0.5 million viewers TV + online articles & video 60 million uU p.m. + 0.5 million viewers Online articles & video 60 million uU p.m. Online articles 40 million uU p.m. Print 0.5 million readers Online + TV + Print 60 million p.m. + 0.5 million viewers + 0.5 million readers ● *How is the reach determined? TV: We use the independent, standardized measurements and figures of the Gesellschaft für Konsumforschung (Society for Consumer Research), which collects ratings for television in Germany, to determine TV reach. Online: We rely on the independent, standardized measurements and figures of the Arbeitsgemeinschaft Onlineforschung - an association of the leading online marketers in Germany (AGOF). The monthly evaluations on the use of digital media can be viewed at any time on the AGOF website. Our online reach figures refer to unique users per month. Print: When determining print reach, we rely on the independent, standardized surveys and figures of the Arbeitsgemeinschaft Media-Analyse eV. for print media as well as the evaluations and analyses of Landau Media. ● What does the content production include for each selected distribution platform? Online articles: Conception and creation of an editorial text contribution with integration of your topic, selection of suitable image material; proofreading; article length approx. 550 words Online video: one day of shooting with an EB team (camera, sound, editing incl. EQ); conception and creation of the editorial video contribution with integration of your topic; video length approx. 2:00 minutes TV: one day of shooting with an EB team (camera, sound, editing incl. EQ); rough cut post-production; provision of material to TV editors approx. 20-30 minutes TV rough cut Print: conception & compilation of background information and image material on your topic ● Note on the use of third-party material Material that is to be integrated into the content at the client's request and that was not created or purchased by ALPHA POOL must be clarified beyond doubt by the client with regard to the transfer of rights and/or licenses for the intended use. ALPHA POOL shall not carry out any rights checks, rights clearance and/or payment of any material usage fees that may be incurred.

Why should you book PR on demand from external PR experts? Do you need flexible and immediately available support for press days, trade fair appearances or editorial support? Then PR on Demand is just right for you! Our service offers you customized PR support to disseminate your messages in a targeted and effective manner. Your advantages at a glance: ✓Flexible support: whether press days, trade fairs or editorial tasks - we are ready for action immediately. ✓White label service: Ideal for agency partnerships. ✓Competence and expertise: A highly networked team with over 20 years of experience. ✓Everything from a single source: conception, distribution and, if necessary, production ✓ Scalable fixed prices Arrange a consultation directly | Request a quote by e-mail | Inquiries under +49 30 887 12 887 The fixed price includes the following services ✓ Independent consulting at senior level ✓ Conception of the storyline(s) with distribution analysis ✓ Editorial support from press spokesperson ✓ Project management Not included in the price: ✗ Legal support ✗ Travel expenses incurred for the execution of the assignment ✗ Special requests from the customer that are not covered by the product description and lead to additional financial expenditure All items not included in the price will be charged separately by prior agreement if they are incurred during the assignment. Arrange a consultation appointment directly | Request a quote by e-mail | Inquiries on +49 30 887 12 887

You are looking for a PR consultantwho can take your corporate communications to the next level? With our support, you can find the ideal PR consultant for your needs. We help you to select from the best PR consultants exactly those consultants who meet your requirements 100%. Whether for long-term projects or specific campaigns, we ensure that your requirements are perfectly matched with the best PR consultants available. What does a PR consultant usually do? A PR consultant helps companies to improve their public image and communicate effectively to the public. This is not just about sending out press releases, but a comprehensive strategy ranging from brand development to crisis communication and media relations. The PR consultant will work closely with you to develop customized communication that reaches your target groups and builds trust. Why you should book a PR consultant: Professional PR advice can make all the difference when it comes to positioning your business in a competitive market. PR consultants bring valuable expertise in media relations and crisis communication and can help to raise your company's profile, build a strong brand and gain the trust of your customers through targeted public relations work. A PR consultant also relieves you of important communication tasks, allowing you to concentrate on your core business. When should companies hire a PR consultant? There are many occasions when a PR consultant is indispensable. You should consider this service when you: Launching a new product or service Expanding into new markets or regions Want to polish up your image after a crisis Need a long-term communication strategy for brand building Want to increase your company awareness in a targeted manner What are typical tasks of a PR consultant: Developing a customized PR strategy Writing and sending out press releases Establishing and maintaining media contacts Organization of press conferences and events Crisis communication and reputation management Monitoring and analyzing media coverage What should you look out for when purchasing this service and choosing a service provider? When hiring a PR consultant, you should make sure that the service provider Has experience in your industry Has a strong network of relevant media contacts Can provide successful references and use cases Offers transparent and comprehensible pricing Can respond flexibly to your individual communication requirements Would you like the best support for your corporate communications? Contact one of our key account managers now to find the ideal PR consultant for your company!

At ALPHA POOL, we help you book the right public affairs agency that is tailored to your company's exact needs. Our service ensures that your specific requirements are matched with the best service providers so that you receive a tailor-made solution. We support you in the procurement of corporate services and ensure that you find the optimal agency to achieve your political and social goals. The importance of a public affairs agency for your company A public affairs agency plays a crucial role when it comes to making your company visible in the political and public debate. Through targeted strategies and communication measures, these agencies help to effectively represent your concerns and positions. A professional public affairs agency enables you to communicate your messages clearly and build long-term relationships with decision-makers and relevant stakeholders. Why you should book this service Booking a public affairs agency can offer your company numerous benefits. You benefit from expert knowledge in political communication and lobbying, giving you a strategic advantage. These agencies help you to put important issues on the agenda and promote dialog with relevant institutions. In addition, they increase your credibility and visibility in the public eye, which leads to a positive perception of your brand in the long term. When should companies buy this service? Companies should consider a public affairs agency when they want to expand into new markets, deal with regulatory challenges or represent their interests to political decision-makers. The support of a public affairs agency is also a great advantage when launching new products that require regulatory approvals or in crisis situations where quick action is required. Typical tasks of a public affairs agency include Development and implementation of public affairs strategies Monitoring political developments and trends Building and maintaining networks with decision-makers Organization of events and roundtables Preparation of communication materials and statements What you should look out for when purchasing services and choosing a service provider: Experience in your industry and in dealing with relevant topics A strong network of political players and stakeholders Proven success through references and case studies Transparent pricing and clear service agreements Flexibility to adapt strategies to your specific objectives Get the best support for your public affairs strategy! Contact one of our key account managers to find the ideal public affairs agency for your company or browse through our selection of suitable services.

At ALPHA POOL, we help you find the best media collaborations for your business. Our service is designed to match your specific needs with the best service providers and agencies. This ensures that you select a partner that effectively supports your communication goals and offers customized solutions. Through our expertise in buying corporate services, we ensure that your media collaborations add real value. The importance of media relations for companies Media relations or media partnerships play a central role in a company's communication strategy. They make it possible to place your brand in relevant media in a targeted manner and communicate your messages to the right target group. A well-thought-out media cooperation can strengthen the brand image, increase visibility and ultimately lead to an increase in customer loyalty. Therefore, it is crucial to choose the right agency to establish successful media collaborations. Why you should book this service Booking media collaborations offers numerous benefits for companies. They help to increase your reach and spread your brand message efficiently. By working with experienced partners, you can ensure that your content is professionally prepared and placed in the media in a targeted manner. This not only helps with branding, but also with generating leads and increasing sales. When should companies buy this service? It makes sense to consider media collaborations when launching new products, expanding into new markets or repositioning your brand after a crisis situation. Media partnerships are also essential for long-term strategic goals, such as increasing brand awareness or improving your image. The right partnership can make all the difference at crucial moments. Typical tasks of a service provider include Developing a customized media strategy Identification of relevant media partners and platforms Creation and distribution of press releases Organization of press events and interviews Monitoring and reporting on media activities What you should look out for when purchasing services and choosing a service provider: Proven experience in the field of media cooperation A strong network in the media landscape References and successful case studies Transparent pricing and clear performance expectations Flexibility in adapting the strategy to your corporate goals Get the best support for your media partnerships! Contact one of our key account managers to find the ideal solution for your company or browse through our range of other services.

At ALPHA POOL, we help you find the best providers for your media training. Our service consists of matching your company's specific requirements with the skills of qualified media trainers. In this way, we ensure that you select the best partner to support you in your media work and help you to be properly perceived by the public. Media training from top media trainers Media training is essential for companies that are in the public eye or want to manage their communication strategically. Targeted media training teaches your employees how to present themselves confidently in interviews, press conferences or public appearances. This training not only helps to communicate messages clearly, but also to positively influence the media and the public. The right preparation for media appearances can be crucial to the success of your communication strategies. Why you should book media training Media training offers companies numerous benefits. It strengthens the self-confidence of your managers, improves communication and minimizes misunderstandings. Through professional guidance, your management will learn how to deal with critical questions and effectively convey the company message. It also helps to promote trust in your company and present your brand in a positive light. When should companies buy media training? It makes sense to consider media training when you are planning important company announcements, launching new products or are in a crisis situation. Media training should also be planned as preparation before important events such as press conferences or product launches. In the long term, regular media training can help to ensure that your company is always optimally positioned to communicate with the media. Typical tasks of a service provider in the context of media training include Conducting workshops and individual training sessions Simulating interviews and press conferences Feedback and suggestions for improving presentation techniques Training on the correct use of communication channels Development of media strategies and messaging What to look out for when purchasing media training and choosing a service provider: Experience in delivering media training References and positive customer reviews Transparent pricing and clear service offers Flexibility in adapting the training content to your needs Long-term support and follow-up options Get the best support for your media communication! Contact one of our key account managers to find the ideal solution for your media training or browse through our selection of other services.