Bacardi - The world's leading producer of spirits
Bacardi Limited is the largest privately owned spirits producer in the world, known for its rum brands, especially Bacardi Rum. The company is headquartered in Hamilton, Bermuda, and sells its products in over 170 countries.
Date of foundation
February 4, 1862
Turnover
In 2008, turnover amounted to around 5.5 billion US dollars(Wikipedia).
Employees
Over 6,000 employees (as of 2022)(Wikipedia).
Number of branches
Bacardi operates several production facilities worldwide, including the largest rum distillery in Puerto Rico.
Industry
- Spirits
Products and services
- Bacardi Rum
- Bacardi Breezer
- Vodka (e.g. Eristoff, Grey Goose)
- Whisky (e.g. Dewar's, William Lawson's)
- Gin (e.g. Bombay Sapphire)
- Tequila (e.g. Cazadores)
- Cognac (e.g. Otard)
Active countries
- USA
- Puerto Rico
- Mexico
- United Kingdom
- United Kingdom
- United Kingdom Germany
- Italy
- Sweden
Target groups
- Age group 18-35 years
- Price-conscious consumers
- Bar and restaurant operators
- Spirits retailers
Bacardi remains a leading brand in the spirits sector and offers products that are appreciated worldwide. The company uses its long history and experience to hold its own in a highly competitive market.
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