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Awareness campaign: LEITZ air purifier

Reference LEITZ with Cathy Hummels VIP acquisition Event production Content production Editorial placement

 

In the spring of 2021 - just in time for the start of the hay fever season and in the middle of the Corona pandemic - an awareness campaign for the Leitz air purifier was launched. A prominent face was found in Cathy Hummels, who could report authentically from her own experience and drew in the editorial coverage.

 

ALPHA POOL designed the campaign and implemented it successfully: From celebrity acquisition to planning and execution of the appointment to content production and placement on TV and online. 

 

VIP BOOKING

KPI Identification, Acquisition & Booking of Cathy Hummels

EVENT PRODUCTION

Conception and implementation of the PR appointment

 

CONTENT PRODUCTION

Accompaniment and production of editorial moving image content
 Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
Preparation of the material for media exploitation

 

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
39 Publications
in TV and Online
reported total reach: over 106 million contacts

 

Reference LEITZ with Cathy Hummels VIP acquisition Event production Content production Editorial placement

 

In the spring of 2021 - just in time for the start of the hay fever season and in the middle of the Corona pandemic - an awareness campaign for the Leitz air purifier was launched. A prominent face was found in Cathy Hummels, who could report authentically from her own experience and drew in the editorial coverage.

 

ALPHA POOL designed the campaign and implemented it successfully: From celebrity acquisition to planning and execution of the appointment to content production and placement on TV and online. 

 

VIP BOOKING

KPI Identification, Acquisition & Booking of Cathy Hummels

EVENT PRODUCTION

Conception and implementation of the PR appointment

 

CONTENT PRODUCTION

Accompaniment and production of editorial moving image content
 Conceptualizing and conducting an exclusive, media-relevant interview with the protagonist
Preparation of the material for media exploitation

 

COMMUNICATION & PLACEMENT

✓ Editorial placement nationwide
39 Publications
in TV and Online
reported total reach: over 106 million contacts

 

Properties "Awareness campaign: LEITZ air purifier"
Media variant: TV + Online Articles & Video, TV, Online article & video
Product category: Reference
Reference for: Celebrity / VIP acquisition, Content production, Editorial moving image content production, Interview Production, Media placement
Target market: Germany
Industry: Healthcare & Pharma
Data according to manufacturer. Errors and changes reserved.

Sie haben ähnliche Herausforderungen? Hier sind unsere Produktempfehlungen:

TV & online placement incl. VIP content production & acquisition
✓editorial TV & online video placement incl. ✓journalistic VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic and distribution to German TV editorial officesas well as editorial placement as ONLINE VIDEO (video up to max. 2:30 min. length) and distribution to selected online publishers / delivery time approx. 4 weeks from order. We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - journalistic, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV and online media.. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs  TV rough cut of 20-30 minutes length. to German-speaking online publishers or online publishers with German content/programs. Online video contribution up to max. 2:30 minutes in length. Content production: Depending on package selection. VIP: Eruise & Acquisition by ALPHA POOL Range guarantee: TV mind. 0.5 million viewers Onlinemind. 20 millionuU.M.   The following services are already included in the price of this product:. ✓ an editorial preparation and on your Bedürfnis aligned content conception (storyline(s)✓ VIP-Eruierung (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring of timings between all parties involved✓ The content production team (shooting, rough cut editing for TV, editing & dubbing for online)✓ industry standard equipment (shooting, roughcut editing for TV, editing & dubbing for online)✓ the provision of the assembled content in digital form✓ the guaranteed publication in high-reach media✓ reporting on all placements including evaluation total reach✓all production insurance✓ buyout for the use of the made-up moving image material   Not included in the price of this product:. ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense. We will charge separately for all items not included in the price, provided they are incurred during the order.

Content: 20.5 Mio. Minimum Total Range (€1,482.93* / 1 Mio. Minimum Total Range)

€30,400.00*
TV Placement incl. VIP Content Production & Acquisition
Editorial TV placement in Germany incl. ✓ editorial VIP★content production ✓VIP★acquisition - Editorial placement of your PR event on TV - incl. VIP acquisition, editorial preparation of the topic (TV rough cut of 20-30 minutes length) and distribution to German TV editorial offices. Delivery time approx. 3-6 weeks from commission We design and produce stories around your PR topic with the acquisition and use of a VIP tailored to the conception - editorial, compliant with national media law and according to the specifications of the target formats - and place them with high-reach German TV media. This product is specially designed for: Distribution: To German-speaking TV publishers or TV publishers with German content/programs  TV rough cut of 20-30 minutes in length Content production: Depending on package selection. VIP: Depending on package selection. Identification and acquisition by ALPHA POOL Reach guarantee: TV min. 0.5 million viewers   Following services are already included in the price of this product: ✓ Editorial preparation and content conception/storyline(s) based on your individual needs ✓ VIP identification (u.a. through the in-house database & KPIs)✓ VIP pre-selection and coordination with you✓ VIP approach and acquisition according to your prioritization✓ VIP booking & coordination✓ Briefing the production team✓ Production coordination and monitoring timings between all parties involved✓ Content production team (shooting, rough cut editing)✓ Industry standard equipment (shooting, roughcut editing)✓ Provision of the assembled, roughcut content in digital form✓ Guaranteed publication in high-reach media✓ Reporting on all placements including evaluation total reach✓ Production insurance✓ Buyout for the use of the made-up moving image material   Not included in the price of this product: ✗ VIP fee(s) ✗ VIP management fee(s)✗ VIP special request(s)✗ Glam crew for the VIP(s) (makeup, Styling)✗ Production team overtime (more than 10 production hours/day)✗ Revisions to created content✗ Creation of press photos✗ Legal support✗ Travel expenses incurred to complete the job✗ Customer special requests, that are not covered by the product description and result in additional financial expense We will charge separately for all items not included in the price if they are incurred during the order.

Content: 0.5 Mio. Minimum Total Range (€39,300.00* / 1 Mio. Minimum Total Range)

from €19,650.00*
Branded content production action
Action for the production of branded content (production Germany) - Staging an action as a setting for the production of branded content: We design and produce an action for you in a branded setting, perfectly staging your topic or product. "Ideal for all brands that don't yet have a communication occasion, but still want to generate branded content." The following main services are included in the price: a location tailored to your event a high-quality setting incl. professional brand staging and branding complete project management including personnel standard technology and equipment catering and beverage service The following items are not included in the price in advance: Travel expenses of the event and production team Licensing for e.g. image material, music, archive material optional services special requests by the customer that are not covered by the product description and service overview and / or lead to additional financial expenses not included services according to quick overview Disclaimer: Our price calculation is based on our extensive pool of potential locations as well as technical & equipment packages that we offer for the implementation of the event. Of course, we take your wishes into account and implement them as needed during the production. If, based on your specific briefing, we identify items at the outset that lead or could lead to additional financial expenditure, we will discuss these with you in detail and offer you possible financial alternatives. This way you keep your budget under control. Quick overview (Mobile phone: for complete overview, please turn cell phone to landscape view if necessary) Advice included ✔️ Concept Event ✔️ Production Event ✔️ PR content creation / Total reach guarantee / Placement online / TV placement / Placement Print / Reporting / " More features Acquisition VIP / Number of guests / Notes

€12,000.00*

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