Allegro: Selling on the largest online marketplace in Poland and Eastern Europe
Allegro.eu is the leading online marketplace in Poland that enables companies to offer their products to a wide audience. With over 60 million listings and an active buyer base of more than 13 million, Allegro is the first choice for retailers in the region.
Founded: 1999
Turnover: PLN 10.19 billion (2023) - source
Employees: 5,514 (2024) - source
Number of stores: 1 (headquarters in Poland)
Sector: E-commerce
Products or services:
- Online auctions
- Instant purchases
- Brokerage services for dealers
- Advertising on the platform
- Logistics and payment services
Active countries:
- Poland
- EU countries (through the international service)
Target groups:
- Retailers and wholesalers
- Private customers
- Age: 18-65 years
- Price segment: Low to high
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