Acquisition of VIP guests perfectly matched to an event, in order to increase the attractiveness and relevance of the event - among others in the media.
.We fill guest list places with the optimally selected "VIPs". Depending on the number of places to be allocated, we create a top list of interesting VIPs (e.g. influencers/celebrities), which are pre-selected and checked according to defined, fit-relevant as well as, if desired, further pre-defined parameters (e.g. place of residence close to the event, budget, etc.). Subsequently, we establish a hot list for prioritized acquisition and approach - until all desired places are allocated.
.Build your optimal guest list by cleverly selecting variants beforehand
.Each variant serves a different focus for finding suitable VIPs to fill the event guest list:
- Event fit:
General search and acquisition of known VIPs. VIPs are selected based on very general criteria. .
- Glamour-Fit:
Targeted search and acquisition for publicity-known VIPs, whose image glamorously enhance the event and who are in line with the event. - Charity-Fit:
Targeted search and acquisition for VIPs known to the public, who credibly and authentically (re)present the charity idea and who underline or (additionally) give an event a charity-oriented symbolic power. - Specialist audience:
Targeted search and acquisition for VIPs who should have customer-relevant competencies and who support and strengthen the specific orientation of the event. - Social Media Fit:
Targeted search and acquisition for social media influencers, whose follower numbers play an essential role in order to place high-reach event postings in the social networks and thus increase attention to the event purpose. - PR-Fit:
Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media (PR) coverage with the integration of the event in print and / or online through a personal, ideally event-related topic. - TV-Fit:
Targeted search and acquisition for VIPs who are currently in the focus of the public and give a hook for a media TV (PR) coverage with integration of the event through a personal, ideally event-related topic (mainly "tabloid formats"). - Hollywood fit:
Search and acquisition for international VIPs who have a very high public profile and whose image can significantly increase the glamour of the event. Since experience shows that the availabilities of international VIPs are very limited, an event relevance does not always have to be given. .
The following services are already included in the price of this product:
.✓ VIP erudition (et al. by the in-house database & KPIs)
✓ VIP pre-selection and coordination with the customer
✓ VIP approach and acquisition according to customer prioritization
✓ VIP booking
✓ VIP coordination of personal appearance
Not included in the price of this product:
.✗ VIP Fee(s)
✗ VIP management fee(s)
✗ VIP special request(s)
✗ VIP attendance guarantee
✗ legal support
✗ travel expenses incurred to complete the assignment
✗ client-side special requests not covered by the product description and resulting in additional financial expense
We will charge separately for all items not included in the price, provided they are incurred during the order.
Tip:
You are not limited to one variant for the creation of an optimal guest list, but can in the shopping cart, the number of VIPs with different acquisition relevance individually compose. The setup price is calculated regardless only once in total for this product.
.Media variant: | Event |
---|---|
Product category: | Event Marketing |
VIP +/-: | VIP acquisition |
VIP-Fit: | Hollywood Fit, TV-Fit, Glamor fit, Charity-Fit, Social Media Fit, Event-Fit, PR-Fit, Professional audience |
Intended use: | Guest list |
Target market: | Worldwide, Germany, Europe |
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