Content marketing campaign: Symphony in Blue
How do you imagine the inside of a glass of Johnnie Walker Blue Label in reality? In London, this fantasy became reality.To mark the launch of a limited Blue Label edition and shortly after the official presentation of the film "The Gentleman's Wager" (starring Jude Law and Giancarlo Giannini), Johnnie Walker invited selected journalists to an exclusive event in London: SYMPHONY IN BLUE - SPECTACULAR. The evening event was conceived as a superlative performance combining all artistic disciplines - from acrobatics, dance and theater to fire shows and culinary show interludes. The idea behind it was to offer guests a multi-sensory experience that reflected JWBL's symphony of flavors - the Symphony in Blue.
Among the highlights were: A tour of London's secret tunnels, a visit to an ice palace, a live fire show, theater and ballet performances, acrobatic bartending performances and an exclusive dinner with tastings.
In addition to Done+Dusted, who staged the opening event of the 2014 Olympic Games in London, among others, Bompas & Parr, FoodCArchitects, who have already worked with the San Francisco Museum of Modern Art, were also responsible for this spectacular production.
